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The Comfort you Deserve.
From 34B to 58K.

The Comfort you Deserve.
From 34B to 58K.

Our bras

Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Low Cut WonderWire Lace Bra

    Rated 4.4 out of 5
    Based on 425 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $59.00

    $59.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2158 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $44.25 $59.00

    $59.00

    Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3372 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    $59.00

    $59.00

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.4 out of 5
    Based on 1718 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Mocha

    $57.00

    $57.00

    Low Cut WonderWire Lace Bra

    Rated 4.4 out of 5
    Based on 425 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $29.50 $59.00

    $59.00

    Shop Underwire
  • MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1563 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather

    $56.00

    $56.00

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1254 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather
    • Swatch for color Wine

    $56.00

    $56.00

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1733 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $57.00

    $57.00

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1563 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather

    $56.00

    $56.00

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1301 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $56.00

    $56.00

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1733 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $57.00

    $57.00

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1254 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather
    • Swatch for color Wine

    $28.00 $56.00

    $56.00

    Shop Wire-Free
  • MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1733 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $57.00

    $57.00

    No-Bounce Camisole Elite Sports Bra

    Rated 4.6 out of 5
    Based on 473 reviews
    • Swatch for color Rose Tan
    • Swatch for color Black
    •  Fuchsia Print swatch Swatch for color Fuchsia Print
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray/Coral
    • Swatch for color Light Denim

    $27.00 $54.00

    $54.00

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1436 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $35.25 $47.00

    $47.00

    Custom Control Sports Bra

    Rated 4.5 out of 5
    Based on 500 reviews
    • Swatch for color White
    • Swatch for color Black
    •  Black/Gray swatch Swatch for color Black/Gray

    $66.00

    $66.00

    No-Sweat Mesh Sports Bra

    Rated 4.6 out of 5
    Based on 124 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $54.00

    $54.00

    No-Sweat Mesh Sports Bra

    Rated 4.6 out of 5
    Based on 132 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $54.00

    $54.00

    No-Sweat Mesh Sports Bra

    Rated 4.7 out of 5
    Based on 80 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $27.00 $54.00

    $54.00

    No-Sweat Mesh Sports Bra

    Rated 4.6 out of 5
    Based on 106 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $27.00 $54.00

    $54.00

    Shop Sport
  • MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1254 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather
    • Swatch for color Wine

    $28.00 $56.00

    $56.00

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.4 out of 5
    Based on 1718 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Mocha

    $57.00

    $57.00

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1301 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $56.00

    $56.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2158 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $44.25 $59.00

    $59.00

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1563 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather

    $56.00

    $56.00

    Shop All

Wire-Free or Underwires,
Your Search Ends Here.

Wire-Free or Underwires,
Your Search Ends Here.

Sport