Bras Fit for All Curves Since 1921

A lot has changed since we started making plus-size bras, but not how we make them: designed and fit for curvy women for generations.

Our Story

Putting Curvy Women First Since Day One

Over those decades we've remained focused on one goal. Making the most comfortable, supportive bras for curvy women. We believe women of all cup sizes and shapes deserve a bra that doesn't just fit well enough, but fits to a T — or in our case, an A to a K — without digging, slipping, pulling or poking. And we will continue to use everything we've learned over the last century to keep improving bras to support the next generations of curvy women.

Because here's the thing: Innovating the perfect-fitting bra doesn't happen overnight. We've been at it for over a hundred years.

Behind The Bra

How We Get the Perfect Fit For You Time & Again

Fitted on millions of women of all shapes and sizes since the beginning

Designed and perfected from our in-house New York City sewing studio

Pioneered ahead-of-the-curve innovations for better fit, comfort and support

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Our History

Ahead of the Curve,
Then & Now

1921

Curvy Then

Glamorise started making bras back when they were still called brassiers. Amidst the flapper fashion takeover that ditched the corset in favor of more freedom to move, we set up shop in New York City. Through the advent of alphabetical cup sizes, the torpedo bras of WWII and the cone-shaped silhouettes of the sweater girl era, we pioneered the best fit, comfort and support for curvy women right here from our midtown sewing studio.

1975

Invented the First Sports Bra

2019

Curvy Now

Glamorise puts curvy women at the heart of everything we do. When we created MagicLift® — the revolutionary wire-free bra that holds in and lifts up — it was to give plus-size women the comfort and support they deserved, daily. When we perfected WonderWire® — the next-level standard in plus-size underwire bras — it meant unparalleled support without wires going haywire. When we invented PerfectA — our newest full-figure bra for A cups — we closed the industry gap in size inclusivity.

When it comes to bras fit for you, we promise to put curvy first for generations to come.