Curve Focused Since 1921

Bras for every body in band sizes 30-58, cup sizes B-K.

Creating the Best Fitting Bras for Curvy Women for Over 100 Years

  • Curvy is Our Thing

    We've been perfecting size-inclusive bras for over a hundred years, and have always put curvy women first with ahead-of-the-curve innovations for the most support a bra can give.

  • Your Perfect Fit

    Not only are we on a mission to create the best fit, but also helping you find the right fit. We make bra shopping easy with a bra size calculator, helpful fit-finding resources and free exchanges.

  • Exclusive Technology

    Designing size-inclusive bras takes extra attention to detail — like wider padded straps, custom bounce control and original crisscross construction — to lift, shape and support with comfort and style.

The Support You Need,
The Comfort You Deserve

The Support You Need,
The Comfort You Deserve

Our bras

Our Story

Putting You at the Heart
of What We Do Every Day

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure Smoothing WonderWire Bra

    Rated 4.4 out of 5
    Based on 737 reviews
    • Swatch for color Cappuccino
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color Berry

    $58.00

    RRP $58.00

    Low Cut WonderWire Lace Bra

    Rated 4.5 out of 5
    Based on 240 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $57.00

    RRP $57.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1514 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush
    • Swatch for color Blue
    • Swatch for color White
    • Swatch for color Soft Lilac

    $42.75 $57.00

    RRP $57.00

    WonderWire Front-Closure Bra

    Rated 4.7 out of 5
    Based on 1915 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    •  Navy Print swatch Swatch for color Navy Print
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    • Swatch for color Mocha
    •  Floral Print swatch Swatch for color Floral Print

    $56.00

    RRP $56.00

    Custom Control WonderWire Sports Bra

    Rated 4.7 out of 5
    Based on 176 reviews
    • White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray
    • Swatch for color Coral/Gray
    •  Print swatch Swatch for color Print

    $66.00

    RRP $66.00

    WonderWire Front-Closure Stretch Lace Bra

    Rated 4.6 out of 5
    Based on 983 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color White
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $54.00

    RRP $54.00

    High Impact Underwire Sports Bra

    Rated 4.5 out of 5
    Based on 382 reviews
    • Swatch for color Gray
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush Print
    •  White/Gray swatch Swatch for color White/Gray

    $66.00

    RRP $66.00

    Shop Underwire
  • MagicLift Moisture Control Bra

    Rated 4.6 out of 5
    Based on 1130 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Light Blue Heather
    • Swatch for color Pink Heather

    $53.00

    RRP $53.00

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 882 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine

    $53.00

    RRP $53.00

    MagicLift Seamless Sports Bra

    Rated 4.5 out of 5
    Based on 994 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $54.00

    RRP $54.00

    MagicLift Moisture Control Bra

    Rated 4.6 out of 5
    Based on 1129 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Light Blue Heather
    • Swatch for color Pink Heather

    $53.00

    RRP $53.00

    MagicLift Minimizer Bra

    Rated 4.6 out of 5
    Based on 767 reviews
    • Swatch for color Cafe
    • Swatch for color Blue
    • Swatch for color White
    • Swatch for color Light Blue
    • Swatch for color Black

    $53.00

    RRP $53.00

    MagicLift Moisture Control Bra

    Rated 4.6 out of 5
    Based on 1129 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Light Blue Heather
    • Swatch for color Pink Heather

    $53.00

    RRP $53.00

    MagicLift Seamless Sports Bra

    Rated 4.5 out of 5
    Based on 996 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $54.00

    RRP $54.00

    Shop Wire-Free
  • MagicLift Seamless Sports Bra

    Rated 4.5 out of 5
    Based on 994 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $54.00

    RRP $54.00

    No-Bounce Camisole Elite Sports Bra

    Rated 4.8 out of 5
    Based on 247 reviews
    • Swatch for color Black
    •  White/Gray swatch Swatch for color White/Gray
    •  Fuchsia Print swatch Swatch for color Fuchsia Print
    • Swatch for color Gray/Coral

    $51.00

    RRP $51.00

    No-Bounce Camisole Sports Bra

    Rated 4.7 out of 5
    Based on 770 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Centennial Aqua/Gray
    • Swatch for color Black
    • Swatch for color Soft Gray
    •  Black/Pink swatch Swatch for color Black/Pink
    • Swatch for color Purple
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $44.00

    RRP $44.00

    Custom Control Sports Bra

    Rated 4.7 out of 5
    Based on 342 reviews
    • Swatch for color White
    • Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print
    •  White/Gray swatch Swatch for color White/Gray

    $63.00

    RRP $63.00

    Custom Control WonderWire Sports Bra

    Rated 4.7 out of 5
    Based on 176 reviews
    • White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray
    • Swatch for color Coral/Gray
    •  Print swatch Swatch for color Print

    $66.00

    RRP $66.00

    High Impact Underwire Sports Bra

    Rated 4.5 out of 5
    Based on 381 reviews
    • Swatch for color Gray
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush Print
    •  White/Gray swatch Swatch for color White/Gray

    $66.00

    RRP $66.00

    No-Sweat Mesh Sports Bra

    Rated 4.5 out of 5
    Based on 74 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink
    • Swatch for color Jade

    $38.25 $51.00

    RRP $51.00

    No-Sweat Mesh Sports Bra

    Rated 4.7 out of 5
    Based on 82 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink
    • Swatch for color Jade

    $38.25 $51.00

    RRP $51.00

    Shop Sport
  • MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 882 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine

    $53.00

    RRP $53.00

    WonderWire Front-Closure Stretch Lace Bra

    Rated 4.6 out of 5
    Based on 983 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color White
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $54.00

    RRP $54.00

    MagicLift Original Support Bra

    Rated 4.6 out of 5
    Based on 1100 reviews
    • Swatch for color Black
    • Swatch for color Blush
    • Swatch for color White
    • Swatch for color Centennial Pink
    • Swatch for color Mocha
    • Swatch for color Soft Gray
    • Swatch for color Burgundy
    • Swatch for color Cappuccino
    • Swatch for color Blue

    $39.00 $52.00

    RRP $52.00

    MagicLift Minimizer Bra

    Rated 4.6 out of 5
    Based on 767 reviews
    • Swatch for color Cafe
    • Swatch for color Blue
    • Swatch for color White
    • Swatch for color Light Blue
    • Swatch for color Black

    $53.00

    RRP $53.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1514 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush
    • Swatch for color Blue
    • Swatch for color White
    • Swatch for color Soft Lilac

    $42.75 $57.00

    RRP $57.00

    Shop All

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Sport