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The Support You Need,
The Comfort You Deserve

The Support You Need,
The Comfort You Deserve

Our bras

Our Story

Putting You at the Heart
of What We Do Every Day

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure Smoothing WonderWire Bra

    Rated 4.2 out of 5
    Based on 1097 reviews
    • Swatch for color Cappuccino
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color Berry

    $59.00

    $59.00

    Low Cut WonderWire Lace Bra

    Rated 4.4 out of 5
    Based on 387 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $59.00

    $59.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1995 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $44.25 $59.00

    $59.00

    Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3144 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    $59.00

    $59.00

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.5 out of 5
    Based on 1619 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Mocha

    $57.00

    $57.00

    Low Cut WonderWire Lace Bra

    Rated 4.4 out of 5
    Based on 387 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $59.00

    $59.00

    Shop Underwire
  • MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1471 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $42.00 $56.00

    $56.00

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1137 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather
    • Swatch for color Wine

    $56.00

    $56.00

    MagicLift Seamless Sports Bra

    Rated 4.3 out of 5
    Based on 1605 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $57.00

    $57.00

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1471 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $42.00 $56.00

    $56.00

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1227 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $56.00

    $56.00

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1471 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $42.00 $56.00

    $56.00

    MagicLift Seamless Sports Bra

    Rated 4.3 out of 5
    Based on 1605 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $57.00

    $57.00

    Shop Wire-Free
  • MagicLift Seamless Sports Bra

    Rated 4.3 out of 5
    Based on 1605 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $57.00

    $57.00

    No-Bounce Camisole Elite Sports Bra

    Rated 4.7 out of 5
    Based on 417 reviews
    • Swatch for color Rose Tan
    • Swatch for color Black
    •  Fuchsia Print swatch Swatch for color Fuchsia Print
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray/Coral
    • Swatch for color Light Denim

    $37.80 $54.00

    $54.00

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1333 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Purple
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $47.00

    $47.00

    Custom Control Sports Bra

    Rated 4.5 out of 5
    Based on 471 reviews
    • Swatch for color White
    • Swatch for color Black
    •  Black/Gray swatch Swatch for color Black/Gray

    $49.50 $66.00

    $66.00

    No-Sweat Mesh Sports Bra

    Rated 4.6 out of 5
    Based on 119 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $54.00

    $54.00

    No-Sweat Mesh Sports Bra

    Rated 4.5 out of 5
    Based on 126 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $54.00

    $54.00

    No-Sweat Mesh Sports Bra

    Rated 4.7 out of 5
    Based on 73 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $37.80 $54.00

    $54.00

    No-Sweat Mesh Sports Bra

    Rated 4.7 out of 5
    Based on 100 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $37.80 $54.00

    $54.00

    Shop Sport
  • MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1137 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather
    • Swatch for color Wine

    $39.20 $56.00

    $56.00

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.5 out of 5
    Based on 1619 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Mocha

    $57.00

    $57.00

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1227 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $56.00

    $56.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1995 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $44.25 $59.00

    $59.00

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1471 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $42.00 $56.00

    $56.00

    Shop All

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Sport