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The Support You Need,
The Comfort You Deserve

The Support You Need,
The Comfort You Deserve

Our bras

Our Story

Putting You at the Heart
of What We Do Every Day

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure Smoothing WonderWire Bra

    Rated 4.3 out of 5
    Based on 1047 reviews
    • Swatch for color Cappuccino
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color Berry

    $59.00

    RRP $59.00

    Low Cut WonderWire Lace Bra

    Rated 4.4 out of 5
    Based on 362 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $59.00

    RRP $59.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1924 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $59.00

    RRP $59.00

    WonderWire Front-Closure Bra

    Rated 4.6 out of 5
    Based on 2937 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha

    $59.00

    RRP $59.00

    WonderWire Front-Closure Stretch Lace Bra

    Rated 4.5 out of 5
    Based on 1520 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $57.00

    RRP $57.00

    High Impact Underwire Sports Bra

    Rated 4.4 out of 5
    Based on 542 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Gray
    • Swatch for color Pink Blush Print

    $69.00

    RRP $69.00

    Low Cut WonderWire Lace Bra

    Rated 4.4 out of 5
    Based on 362 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $59.00

    RRP $59.00

    Shop Underwire
  • MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1424 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $56.00

    RRP $56.00

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1104 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine

    $56.00

    RRP $56.00

    MagicLift Seamless Sports Bra

    Rated 4.3 out of 5
    Based on 1476 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $45.60 $57.00

    RRP $57.00

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1424 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $56.00

    RRP $56.00

    MagicLift Minimizer Bra

    Rated 4.6 out of 5
    Based on 1161 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $56.00

    RRP $56.00

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1424 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $56.00

    RRP $56.00

    MagicLift Seamless Sports Bra

    Rated 4.3 out of 5
    Based on 1476 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $45.60 $57.00

    RRP $57.00

    Shop Wire-Free
  • MagicLift Seamless Sports Bra

    Rated 4.3 out of 5
    Based on 1476 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $45.60 $57.00

    RRP $57.00

    No-Bounce Camisole Elite Sports Bra

    Rated 4.7 out of 5
    Based on 369 reviews
    • Swatch for color Rose Tan
    • Swatch for color Black
    •  Fuchsia Print swatch Swatch for color Fuchsia Print
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray/Coral

    $54.00

    RRP $54.00

    No-Bounce Camisole Sports Bra

    Rated 4.7 out of 5
    Based on 1224 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    •  Black/Pink swatch Swatch for color Black/Pink
    • Swatch for color Purple
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $37.60 $47.00

    RRP $47.00

    Custom Control Sports Bra

    Rated 4.6 out of 5
    Based on 431 reviews
    • Swatch for color White
    • Swatch for color Black/Gray
    •  White/Gray swatch Swatch for color White/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print

    $66.00

    RRP $66.00

    High Impact Underwire Sports Bra

    Rated 4.4 out of 5
    Based on 542 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Gray
    • Swatch for color Pink Blush Print

    $34.50 $69.00

    RRP $69.00

    No-Sweat Mesh Sports Bra

    Rated 4.6 out of 5
    Based on 110 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $54.00

    RRP $54.00

    No-Sweat Mesh Sports Bra

    Rated 4.5 out of 5
    Based on 119 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $54.00

    RRP $54.00

    No-Sweat Mesh Sports Bra

    Rated 4.7 out of 5
    Based on 72 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $54.00

    RRP $54.00

    Shop Sport
  • MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1104 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine

    $56.00

    RRP $56.00

    WonderWire Front-Closure Stretch Lace Bra

    Rated 4.5 out of 5
    Based on 1520 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $57.00

    RRP $57.00

    MagicLift Original Support Bra

    Rated 4.5 out of 5
    Based on 1867 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Mocha
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy
    • Swatch for color Cappuccino

    $27.50 $55.00

    RRP $55.00

    MagicLift Minimizer Bra

    Rated 4.6 out of 5
    Based on 1161 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $56.00

    RRP $56.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1924 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $59.00

    RRP $59.00

    Shop All

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Sport