Curve Focused Since 1921

Bras for every body in band sizes 30-58, cup sizes B-K.

Dedicated to Creating the Best Fitting Plus-Size Bras Since 1921

  • Curvy is Our Thing

    We've been perfecting plus-size bras for a hundred years, and through it all have always put curvy women first with ahead-of-the-curve innovations for the most support a bra can give.

  • Your Perfect Fit

    Not only are we in the business of creating the best fit, but also helping you find the right fit. We make bra shopping easy with a bra size calculator, helpful fit-finding resources and free exchanges.

  • Exclusive Technology

    Designing plus-size bras takes extra attention to detail — like wider padded straps, custom bounce control and original crisscross construction — to lift, shape and support with comfort and style.

The Support You Need,
The Comfort You Deserve

The Support You Need,
The Comfort You Deserve

Our bras

Our Story

Putting You at the Heart
of What We Do Every Day

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure Smoothing WonderWire Bra

    Rated 4.4 out of 5
    Based on 648 reviews
    • Swatch for color Cappuccino
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color Berry

    $58.00

    RRP $58.00

    Low Cut WonderWire Lace Bra

    Rated 4.5 out of 5
    Based on 218 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $57.00

    RRP $57.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1408 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush
    • Swatch for color Blue
    • Swatch for color White

    $57.00

    RRP $57.00

    WonderWire Front-Closure Bra

    Rated 4.7 out of 5
    Based on 1631 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    •  Navy Print swatch Swatch for color Navy Print
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    • Swatch for color Mocha

    $56.00

    RRP $56.00

    Custom Control WonderWire Sports Bra

    Rated 4.7 out of 5
    Based on 168 reviews
    • White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray
    • Swatch for color Coral/Gray
    •  Print swatch Swatch for color Print

    $66.00

    RRP $66.00

    WonderWire Front-Closure Stretch Lace Bra

    Rated 4.6 out of 5
    Based on 880 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color White
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $40.50 $54.00

    RRP $54.00

    High Impact Underwire Sports Bra

    Rated 4.5 out of 5
    Based on 362 reviews
    • Swatch for color Gray
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush Print
    •  White/Gray swatch Swatch for color White/Gray

    $49.50 $66.00

    RRP $66.00

    Shop Underwire
  • Custom Control Sports Bra

    Rated 4.7 out of 5
    Based on 323 reviews
    • Swatch for color White
    • Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print
    •  White/Gray swatch Swatch for color White/Gray

    $63.00

    RRP $63.00

    Custom Control Sports Bra

    Rated 4.7 out of 5
    Based on 323 reviews
    • Swatch for color White
    • Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print
    •  White/Gray swatch Swatch for color White/Gray

    $63.00

    RRP $63.00

    Custom Control Sports Bra

    Rated 4.7 out of 5
    Based on 323 reviews
    • Swatch for color White
    • Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print
    •  White/Gray swatch Swatch for color White/Gray

    $63.00

    RRP $63.00

    Custom Control Sports Bra

    Rated 4.7 out of 5
    Based on 323 reviews
    • Swatch for color White
    • Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print
    •  White/Gray swatch Swatch for color White/Gray

    $63.00

    RRP $63.00

    Shop Wire-Free
  • MagicLift Seamless Sports Bra

    Rated 4.5 out of 5
    Based on 892 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $54.00

    RRP $54.00

    No-Bounce Camisole Elite Sports Bra

    Rated 4.8 out of 5
    Based on 218 reviews
    • Swatch for color Black
    •  White/Gray swatch Swatch for color White/Gray
    •  Fuchsia Print swatch Swatch for color Fuchsia Print
    • Swatch for color Gray/Coral

    $51.00

    RRP $51.00

    No-Bounce Camisole Sports Bra

    Rated 4.7 out of 5
    Based on 691 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Centennial Aqua/Gray
    • Swatch for color Black
    • Swatch for color Soft Gray
    •  Black/Pink swatch Swatch for color Black/Pink
    • Swatch for color Purple
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $44.00

    RRP $44.00

    Custom Control Sports Bra

    Rated 4.7 out of 5
    Based on 323 reviews
    • Swatch for color White
    • Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print
    •  White/Gray swatch Swatch for color White/Gray

    $63.00

    RRP $63.00

    Custom Control WonderWire Sports Bra

    Rated 4.7 out of 5
    Based on 168 reviews
    • White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray
    • Swatch for color Coral/Gray
    •  Print swatch Swatch for color Print

    $66.00

    RRP $66.00

    High Impact Underwire Sports Bra

    Rated 4.5 out of 5
    Based on 362 reviews
    • Swatch for color Gray
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush Print
    •  White/Gray swatch Swatch for color White/Gray

    $49.50 $66.00

    RRP $66.00

    No-Sweat Mesh Sports Bra

    Rated 4.5 out of 5
    Based on 69 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink
    • Swatch for color Jade

    $51.00

    RRP $51.00

    No-Sweat Mesh Sports Bra

    Rated 4.7 out of 5
    Based on 75 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink
    • Swatch for color Jade

    $51.00

    RRP $51.00

    Shop Sport
  • MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 833 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine

    $53.00

    RRP $53.00

    WonderWire Front-Closure Stretch Lace Bra

    Rated 4.6 out of 5
    Based on 880 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color White
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $40.50 $54.00

    RRP $54.00

    MagicLift Original Support Bra

    Rated 4.6 out of 5
    Based on 985 reviews
    • Swatch for color Black
    • Swatch for color Blush
    • Swatch for color White
    • Swatch for color Centennial Pink
    • Swatch for color Mocha
    • Swatch for color Soft Gray
    • Swatch for color Burgundy
    • Swatch for color Cappuccino
    • Swatch for color Blue

    $39.00 $52.00

    RRP $52.00

    MagicLift Minimizer Bra

    Rated 4.6 out of 5
    Based on 639 reviews
    • Swatch for color Cafe
    • Swatch for color Blue
    • Swatch for color White
    • Swatch for color Light Blue

    $53.00

    RRP $53.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1408 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush
    • Swatch for color Blue
    • Swatch for color White

    $57.00

    RRP $57.00

    Shop All

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Sport