Our Fit Promise

Wear it. Wash It. Don’t like it?

Returns and exchanges are always free.

No questions asked.

The Support You Need,
The Comfort You Deserve

The Support You Need,
The Comfort You Deserve

Our bras

Our Story

Putting You at the Heart
of What We Do Every Day

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure Smoothing WonderWire Bra

    Rated 4.4 out of 5
    Based on 780 reviews
    • Swatch for color Cappuccino
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color Berry

    $58.00

    RRP $58.00

    Low Cut WonderWire Lace Bra

    Rated 4.5 out of 5
    Based on 259 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $42.75 $57.00

    RRP $57.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1587 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush
    • Swatch for color Blue
    • Swatch for color White
    • Swatch for color Soft Lilac

    $57.00

    RRP $57.00

    WonderWire Front-Closure Bra

    Rated 4.7 out of 5
    Based on 2100 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    •  Navy Print swatch Swatch for color Navy Print
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    • Swatch for color Mocha
    •  Floral Print swatch Swatch for color Floral Print

    $42.00 $56.00

    RRP $56.00

    Custom Control WonderWire Sports Bra

    Rated 4.7 out of 5
    Based on 190 reviews
    • White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray
    • Swatch for color Coral/Gray
    •  Print swatch Swatch for color Print

    $33.00 $66.00

    RRP $66.00

    WonderWire Front-Closure Stretch Lace Bra

    Rated 4.6 out of 5
    Based on 1051 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color White
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $54.00

    RRP $54.00

    High Impact Underwire Sports Bra

    Rated 4.5 out of 5
    Based on 402 reviews
    • Swatch for color Gray
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush Print
    •  White/Gray swatch Swatch for color White/Gray

    $66.00

    RRP $66.00

    Shop Underwire
  • MagicLift Moisture Control Bra

    Rated 4.6 out of 5
    Based on 1204 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Light Blue Heather
    • Swatch for color Pink Heather

    $53.00

    RRP $53.00

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 937 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine

    $53.00

    RRP $53.00

    MagicLift Seamless Sports Bra

    Rated 4.5 out of 5
    Based on 1054 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $54.00

    RRP $54.00

    MagicLift Moisture Control Bra

    Rated 4.6 out of 5
    Based on 1204 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Light Blue Heather
    • Swatch for color Pink Heather

    $53.00

    RRP $53.00

    MagicLift Minimizer Bra

    Rated 4.6 out of 5
    Based on 919 reviews
    • Swatch for color Cafe
    • Swatch for color Blue
    • Swatch for color White
    • Swatch for color Black

    $53.00

    RRP $53.00

    MagicLift Moisture Control Bra

    Rated 4.6 out of 5
    Based on 1204 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Light Blue Heather
    • Swatch for color Pink Heather

    $53.00

    RRP $53.00

    MagicLift Seamless Sports Bra

    Rated 4.5 out of 5
    Based on 1054 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $54.00

    RRP $54.00

    Shop Wire-Free
  • MagicLift Seamless Sports Bra

    Rated 4.5 out of 5
    Based on 1054 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red

    $54.00

    RRP $54.00

    No-Bounce Camisole Elite Sports Bra

    Rated 4.8 out of 5
    Based on 267 reviews
    • Swatch for color Black
    •  White/Gray swatch Swatch for color White/Gray
    •  Fuchsia Print swatch Swatch for color Fuchsia Print
    • Swatch for color Gray/Coral
    • Swatch for color Rose Tan

    $51.00

    RRP $51.00

    No-Bounce Camisole Sports Bra

    Rated 4.7 out of 5
    Based on 822 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Centennial Aqua/Gray
    • Swatch for color Black
    • Swatch for color Soft Gray
    •  Black/Pink swatch Swatch for color Black/Pink
    • Swatch for color Purple
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow
    • Swatch for color Parfait Pink

    $33.00 $44.00

    RRP $44.00

    Custom Control Sports Bra

    Rated 4.7 out of 5
    Based on 356 reviews
    • Swatch for color White
    • Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print
    •  White/Gray swatch Swatch for color White/Gray

    $63.00

    RRP $63.00

    Custom Control WonderWire Sports Bra

    Rated 4.7 out of 5
    Based on 190 reviews
    • White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray
    • Swatch for color Coral/Gray
    •  Print swatch Swatch for color Print

    $33.00 $66.00

    RRP $66.00

    High Impact Underwire Sports Bra

    Rated 4.5 out of 5
    Based on 402 reviews
    • Swatch for color Gray
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush Print
    •  White/Gray swatch Swatch for color White/Gray

    $66.00

    RRP $66.00

    No-Sweat Mesh Sports Bra

    Rated 4.6 out of 5
    Based on 84 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink
    • Swatch for color Jade

    $51.00

    RRP $51.00

    No-Sweat Mesh Sports Bra

    Rated 4.7 out of 5
    Based on 92 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink
    • Swatch for color Jade

    $51.00

    RRP $51.00

    Shop Sport
  • MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 937 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine

    $53.00

    RRP $53.00

    WonderWire Front-Closure Stretch Lace Bra

    Rated 4.6 out of 5
    Based on 1051 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color White
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $54.00

    RRP $54.00

    MagicLift Original Support Bra

    Rated 4.6 out of 5
    Based on 1238 reviews
    • Swatch for color Black
    • Swatch for color Blush
    • Swatch for color White
    • Swatch for color Mocha
    • Swatch for color Soft Gray
    • Swatch for color Burgundy
    • Swatch for color Cappuccino
    • Swatch for color Blue
    • Swatch for color Dark Teal

    $39.00 $52.00

    RRP $52.00

    MagicLift Minimizer Bra

    Rated 4.6 out of 5
    Based on 919 reviews
    • Swatch for color Cafe
    • Swatch for color Blue
    • Swatch for color White
    • Swatch for color Black

    $53.00

    RRP $53.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1587 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush
    • Swatch for color Blue
    • Swatch for color White
    • Swatch for color Soft Lilac

    $57.00

    RRP $57.00

    Shop All

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Sport