You May Also Love

Returns Are Always Free

Wear it. Wash It. Don't like it?

Send it back. No questions asked.

Start Return

Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer, and stay comfortable all day doesn’t happen overnight. We’ve been at it for a hundred years - right here from our New York City sewing studio.

Meet Our Bestsellers

From our wireless MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • MagicLift Front-Closure Posture Back Bra

    4.0
    Rated 4.0 out of 5 stars
    3,508 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $43.40 $62.00

    $62.00

    Front-Closure WonderWire Bra

    4.6
    Rated 4.6 out of 5 stars
    4,793 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Dark Denim
    •  Cafe Print swatch Swatch for color Cafe Print

    $43.40 $62.00

    $62.00

    Red Carpet™ Strapless Underwire Bra

    4.6
    Rated 4.6 out of 5 stars
    461 Reviews
    • Swatch for color Sand
    • Swatch for color Black
    • Swatch for color Roebuck

    $78.00

    $78.00

    MagicLift Seamless Sports Bra

    4.1
    Rated 4.1 out of 5 stars
    2,453 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $42.00 $60.00

    $60.00

    MagicLift Original Support Bra

    4.4
    Rated 4.4 out of 5 stars
    3,222 Reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy
    • Swatch for color Folkstone Gray

    $41.30 $59.00

    $59.00

    No-Bounce Camisole Sports Bra

    4.5
    Rated 4.5 out of 5 stars
    2,206 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray

    $29.90 $50.00

    $50.00

    Front-Closure Stretch Lace WonderWire Bra

    4.3
    Rated 4.3 out of 5 stars
    2,812 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot

    $39.00 $60.00

    $60.00

    MagicLift Minimizer Bra

    4.5
    Rated 4.5 out of 5 stars
    2,532 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $39.00 $60.00

    $60.00

    MagicLift Front-Closure Posture Back Bra

    4.0
    Rated 4.0 out of 5 stars
    3,508 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $43.40 $62.00

    $62.00

    Front-Closure WonderWire Bra

    4.6
    Rated 4.6 out of 5 stars
    4,793 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Dark Denim
    •  Cafe Print swatch Swatch for color Cafe Print

    $43.40 $62.00

    $62.00

    Red Carpet™ Strapless Underwire Bra

    4.6
    Rated 4.6 out of 5 stars
    461 Reviews
    • Swatch for color Sand
    • Swatch for color Black
    • Swatch for color Roebuck

    $78.00

    $78.00

    MagicLift Seamless Sports Bra

    4.1
    Rated 4.1 out of 5 stars
    2,453 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $42.00 $60.00

    $60.00

    MagicLift Original Support Bra

    4.4
    Rated 4.4 out of 5 stars
    3,222 Reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy
    • Swatch for color Folkstone Gray

    $41.30 $59.00

    $59.00

    No-Bounce Camisole Sports Bra

    4.5
    Rated 4.5 out of 5 stars
    2,206 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray

    $29.90 $50.00

    $50.00

    Front-Closure Stretch Lace WonderWire Bra

    4.3
    Rated 4.3 out of 5 stars
    2,812 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot

    $39.00 $60.00

    $60.00

    MagicLift Minimizer Bra

    4.5
    Rated 4.5 out of 5 stars
    2,532 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $39.00 $60.00

    $60.00