Supporting All Curves Since 1921

Bras for every body in band sizes 30-58, cup sizes B-L.

Dedicated to Creating the Best Fitting Plus-Size Bras Since 1921

  • Curvy is Our Thing

    We've been perfecting plus-size bras for a hundred years, and through it all have always put curvy women first with ahead-of-the-curve innovations for the most support a bra can give.

  • Your Perfect Fit

    Not only are we in the business of creating the best fit, but also helping you find the right fit. We make bra shopping easy with a bra size calculator, helpful fit-finding resources and free exchanges.

  • Exclusive Technology

    Designing plus-size bras takes extra attention to detail — like wider padded straps, custom bounce control and original crisscross construction — to lift, shape and support with comfort and style.

Your Most Loved Styles,
In Limited Edition
Centennial Colors

Your Most Loved Styles,
In Limited Edition Centennial Colors.

Our bras

Our Story

Putting You at the Heart
of What We Do Every Day

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Low Cut WonderWire Lace Bra

    (140 reviews)
    • Swatch for color Cappuccino
    • Swatch for color Black
    • Swatch for color Cafe
    • Swatch for color Mocha
    RRP $53.00 £42.00 CA $67.00

    Front-Closure T-Back WonderWire Bra

    (1244 reviews)
    • Swatch for color Black
    • Swatch for color Blue
    • Swatch for color Cafe
    • Swatch for color Pink Blush
    • Swatch for color White
    RRP $54.00 £43.00 CA $68.00

    WonderWire Front-Closure Bra

    (1041 reviews)
    • Swatch for color Black
    • Swatch for color Cafe
    • Swatch for color Cappuccino
    • Swatch for color Mocha
    • Swatch for color Blue
    • Swatch for color White
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Centennial Leopard
    RRP $52.00 £43.00 CA $66.00

    WonderWire Front-Closure Stretch Lace Bra

    (711 reviews)
    • Swatch for color Apricot
    • Swatch for color Black
    • Swatch for color Cafe
    • Swatch for color Cappuccino
    • Swatch for color Mocha
    • Swatch for color White
    RRP $51.00 £41.00 CA $64.00

    High Impact Seamless Sports Bra

    (292 reviews)
    • Swatch for color Black
    • Swatch for color Cafe
    • Swatch for color Gray
    • Swatch for color Pink Blush Print
    •  White/Gray swatch Swatch for color White/Gray
    RRP $64.00 £52.00 CA $81.00
    Shop Underwire
  • Bramour® Madison Bra

    (41 reviews)
    • Swatch for color Black
    • Swatch for color Nude
    • Swatch for color Light Pink

    $61.00

    RRP $61.00

    Bramour® Madison Bra

    (41 reviews)
    • Swatch for color Black
    • Swatch for color Nude
    • Swatch for color Light Pink

    $61.00

    RRP $61.00

    Bramour® Madison Bra

    (41 reviews)
    • Swatch for color Black
    • Swatch for color Nude
    • Swatch for color Light Pink

    $61.00

    RRP $61.00

    Custom Control Sports Bra

    (269 reviews)
    • Swatch for color Black/Gray
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color White
    • Swatch for color Pink Camo Print
    RRP $59.00 £45.00 CA $74.00
    Shop Wire-Free
  • Custom Control Sports Bra

    (269 reviews)
    • Swatch for color Black/Gray
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color White
    • Swatch for color Pink Camo Print
    RRP $59.00 £45.00 CA $74.00

    Custom Control Sports Bra

    (269 reviews)
    • Swatch for color Black/Gray
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color White
    • Swatch for color Pink Camo Print
    RRP $59.00 £45.00 CA $74.00

    Custom Control Sports Bra

    (269 reviews)
    • Swatch for color Black/Gray
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color White
    • Swatch for color Pink Camo Print
    RRP $59.00 £45.00 CA $74.00

    Custom Control Sports Bra

    (269 reviews)
    • Swatch for color Black/Gray
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color White
    • Swatch for color Pink Camo Print
    RRP $59.00 £45.00 CA $74.00
    Shop Sport
  • MagicLift Active Support Bra

    (656 reviews)
    • Swatch for color Black
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Wine
    RRP $50.00 £41.00 CA $63.00

    WonderWire Front-Closure Stretch Lace Bra

    (711 reviews)
    • Swatch for color Apricot
    • Swatch for color Black
    • Swatch for color Cafe
    • Swatch for color Cappuccino
    • Swatch for color Mocha
    • Swatch for color White
    RRP $51.00 £41.00 CA $64.00

    MagicLift Original Support Bra

    (722 reviews)
    • Swatch for color Cappuccino
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color Blue
    • Swatch for color Burgundy
    • Swatch for color Mocha
    • Swatch for color Soft Gray
    • Swatch for color White
    • Swatch for color Centennial Pink
    RRP $48.00 £41.00 CA $60.00

    MagicLift Minimizer Bra

    (505 reviews)
    • Swatch for color Blue
    • Swatch for color Cafe
    • Swatch for color Light Blue
    • Swatch for color White
    RRP $50.00 £41.00 CA $63.00

    Front-Closure T-Back WonderWire Bra

    (1244 reviews)
    • Swatch for color Black
    • Swatch for color Blue
    • Swatch for color Cafe
    • Swatch for color Pink Blush
    • Swatch for color White
    RRP $54.00 £43.00 CA $68.00

    Bramour® Soho Bra

    (52 reviews)
    • Swatch for color Allure Blue
    • Swatch for color Black
    • Swatch for color Nude

    $70.00

    RRP $70.00

    Shop All

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Sport