A wireless bra is a bra that provides comfortable lift and support without an underwire. Also called a wire-free bra or soft cup bra, a wireless bra is one that features flexible fabrics that comfortably contour your bust.

A wireless bra is made of either stretch fabrics, soft fabrics, or rigid, non-stretch fabrics that support the bust without an underwire. The less stretch is in the fabric, the more support a wireless bra provides. Regardless of style, wireless bras comfortably support the bust without the need for a plastic or metal underwire. Because some women find an underwire bra to be uncomfortable, a wireless bra is a great option for comfortable everyday or leisure wear.

Glamorise MagicLift® wireless bras feature our patented wire-free technology that provides total bust support without an underwire. Our MagicLift® bras feature cups with a crisscrossed design that goes under and over the bust for secure support, plus a reinforced inner-bust band for added lift. Our best-selling wire-free bras provide all the support you need without a rigid underwire. This style of bra is great for women who wear a large cup size, as an underwire bra can often lead to uncomfortable poking or prodding. Many women simply prefer the everyday comfort a wireless bra provides.

Fit for band sizes 32 to 58 and cup sizes B through K, our best-selling collection of wireless bras also features a wide range of styles including full coverage bras, leisure bras, front-closure bras, posture support bras, and sports bras. All of our wireless bra styles are designed with comfortable support in mind. Our wire-free bras have features including wide straps, hook-and-eye closures, moisture-wicking fabrics, posture support panels, and adjustable straps. With so many versatile bra styles to choose from, there is a wire-free bra for every woman looking for a supportive, snug fit. Whatever style of bra you prefer, a wire-free bra is a comfortable and supportive option to add to your bra collection.