MagicLift Cotton Support Bra

Style: 1001

Band Sizes: 36-56

Cup Sizes: B-J

  • Lace Coverage

    A classic, full-coverage touch that's both beautiful and breathable.

  • Wide Padded Straps

    Adjustable straps with extra cushion are extra comfy all day.

  • Soft Cotton Cups

    Finally, a plus-size bra that puts the comfy in comfort.

Details & Care

The Softest Side of Full Support

You want the support of an underwire bra. The wire? Not so much. This bra reimagines our bestselling wire-free design in super-soft cotton so you can have the best of both worlds.

  • MagicLift® design lifts, shapes and supports without a wire.
  • Super soft cotton materials for cool comfort.
  • Wide, cushioned straps help ease pressure and relieve shoulder strain.
  • Hook-and-eye closure with 3 columns & 3 rows increases with size.

Materials: 54% Cotton 24% Polyester 18% Polyamide 4% Elastane
Care Instructions: Machine wash warm. Line dry. Do not bleach.


How MagicLift® Does it Without a Wire

  • 1. A crisscrossed design goes under and over for more secure support.
  • 2. The reinforced inner-bust band does the heavy lifting, no wire required.
  • 3. Extra-wide, padded straps save shoulders from getting sore over the day.
  • 4. Cotton-blend cups are super soft for all-day breathable comfort.

Take Our Quiz and Find Your Perfect Fit

Tips and Tools

Simple Solutions and How-To Videos

You should feel supported through every decision of your bra journey from how to measure your bra size to how to wash your bra. Learn which styles and size are right for you, plus watch all our hacks for getting the best (and longest) life out of your bra wardrobe.

The Reviews Say it Best

Frequently Asked Questions

  • Not sure how to measure bra size accurately? Put on your comfiest, unpadded bra and grab your measuring tape! We'll help you find your correct bust and band size. Our bra size calculator will do the rest to get you well on your way to your most comfortable plus-size bra yet.

  • Finding the right fit is only part of the equation! A good bra should also fit your style, lifestyle and wardrobe. We make everything from the essentials like everyday T-shirt bras to the occassion-specific strapless bra and minimizer. Take a look at our silhouette solutions to find which style is right for you!

  • Returns and exchanges made within 40 days are free as long as the tags are still on and the bra hasn't been worn or washed. You can find our full policies and instructions here.