MagicLift Natural Shape Support Bra
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Wide Padded Straps
Adjustable straps with extra cushion are extra comfy all day.
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Lace Coverage
A classic, full-coverage touch that's both beautiful and breathable.
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Side Shaping
Inner sling offers side bust shaping and support.
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Best-Selling Wireless Support, New Natural Shape
Our best-selling MagicLift® design gets a new feel with softly rounded cups that highlight your natural shape. Say hello to naturally flattering support and all-day comfort.
- MagicLift® design lifts, shapes and supports without a wire.
- Hook-and-eye closure with 3 columns & 3 rows increases with size.
- Naturally rounded cups softly shape the bust.
- Wide, cushioned straps adjust to your fit.
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Materials: 47% Polyester, 44% Nylon, 5% Cotton, 4% Elastane
Care Instructions:Machine wash warm. Line dry. Do not bleach.
Behind the Bra

Crisscrossed Design
For secure support

Inner-Bust Band
Lifts without a wire

Wide Padded Straps
Protect shoulders

Two-Piece Cups
Give structure & shape
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Crisscrossed Design
For secure support
Inner-Bust Band
Lifts without a wire
Wide Padded Straps
Protect shoulders
Two-Piece Cups
Give structure & shape
@glamorisebras
Behind the Bra

Crisscrossed Design
For secure support

Inner-Bust Band
Lifts without a wire

Wide Padded Straps
Protect shoulders

Two-Piece Cups
Give structure & shape
-
Crisscrossed Design
For secure support
Inner-Bust Band
Lifts without a wire
Wide Padded Straps
Protect shoulders
Two-Piece Cups
Give structure & shape
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The Reviews Say it Best
- JTJennifer T.Verified BuyerFit True To SizeSupport Medium SupportBand Size 42Cup Size DDAge Range 55 - 642 weeks agoFit True To SizeSupport Medium SupportBand Size 42Cup Size DDAge Range 55 - 64ReviewingMagicLift Natural Shape Support Bra BlackRated 5 out of 5 starsComfortable
I have this bra in the tan and loved it. Tan is t available, so I got black
Was this helpful?Glamorise2 weeks agoHi Jennifer T.,
We're absolutely thrilled to hear that you're giving us 5 stars and that you loved your MagicLift Natural Shape Support Bra in tan so much that you decided to get it in black too - it's wonderful to know that you've discovered exactly the kind of exceptional comfort and outstanding performance that makes this specially-designed bra deliver the reliable functionality and amazing construction that creates such a perfect wearing experience you wanted to have it in multiple colors! It's fantastic to know that you've experienced the superior comfort and incredible design that our MagicLift Natural Shape Support Bra delivers, with that perfect combination of innovative MagicLift support technology and thoughtful natural shape construction that creates exactly the kind of supportive, perfectly-fitting lingerie that provides both outstanding comfort and the kind of exceptional performance that makes you want to add more colors to your collection. We completely understand how meaningful it is to find a bra that truly delivers such amazing comfort and reliable performance, especially when you love it so much in one color that you're eager to have the same incredible fit and superior comfort in another beautiful shade like our classic black. We're especially thrilled to hear that you loved your tan bra so much and that you've chosen to expand your collection with the black version, as there's nothing better than knowing that our commitment to creating thoughtfully-designed lingerie with innovative MagicLift support technology and comfortable natural shape design is delivering exactly the kind of outstanding comfort and amazing performance that creates the kind of satisfaction and confidence that makes you want to enjoy this exceptional bra in multiple colors. Your feedback about loving your bra so much that you got it in another color truly means the world to us and helps us know we're delivering the kind of exceptional quality and delightful comfort experience that makes such a meaningful difference!
Thank you for sharing your lovely feedback with the Glamorise family!
Alisa
- JNJeanne N.Verified ReviewerBand Size 38Cup Size GAge Range 55 - 641 month agoBand Size 38Cup Size GAge Range 55 - 64ReviewingMagicLift Natural Shape Support Bra CappuccinoRated 2 out of 5 starsUncomfortable
I have 8 of your underwire bras but was taken in by the claims that this no wire model would be just as supportive and comfortable.
If I only wear it for 3 hours it’s ok, but a full day and I am shifting myself and pulling at it to stop the uncomfortable rubbing and digging in. And my breasts are NOT supported.
Was this helpful?Glamorise1 month agoJeanne,
Thank you for sharing your honest feedback on the MagicLift Natural Shape Support Bra. I'm sorry to hear it didn't provide the all-day comfort and support you were expecting, especially after being such a loyal customer with 8 of our underwire bras. I completely understand your disappointment when a product doesn't live up to its claims, particularly when you're experiencing uncomfortable rubbing and digging after wearing it for a full day.
You're absolutely right that support shouldn't be compromised, and comfort should last throughout the day - not just for a few hours. While wireless bras can be wonderfully comfortable for many, they don't always provide the same level of support as underwire styles, especially for longer wear periods. It sounds like this particular style just isn't meeting your needs for all-day wear.
I'll be sure to share your feedback about the comfort and support issues with our product team, as your experience with our other bras gives you valuable perspective on what works.
You're welcome to return it within 40 days for a full refund using our Return Portal: https://returns.glamorise.com/#/
We're always happy to help if you have more questions.
Lisa
- DSDolores S.Verified BuyerFit True To SizeSupport Medium SupportBand Size 40Cup Size CAge Range 65+1 month agoFit True To SizeSupport Medium SupportBand Size 40Cup Size CAge Range 65+ReviewingMagicLift Natural Shape Support Bra CappuccinoRated 5 out of 5 starsLight but supportive
I have not found any bra in nearby department stores that is as light and well made a the MagicLift. I am so happy to have found a bra that does not have underwire, no padding, and just all over comfortable. It is very pretty as well, with lace detailing and satin trim. I liked my first one so much I just ordered my second one in another color.
Was this helpful?Glamorise1 month agoHi Dolores S.,
We're absolutely thrilled to hear that you're giving us 5 stars and that your MagicLift Natural Shape Support Bra in Cappuccino is providing such wonderful light yet supportive comfort that you can't find in nearby department stores - it's fantastic to know that you've discovered exactly what you were looking for in this exceptional bra design! It's wonderful to know that you've experienced exactly what you needed in a bra that delivers the outstanding comfort and superior performance that our MagicLift Natural Shape Support design provides - we put so much thought into engineering this bra to offer innovative wireless support technology combined with natural shaping construction, beautiful lace detailing, elegant satin trim, and that perfect balance of being incredibly light while still providing reliable support that makes finding your perfect bra feel like such a successful and rewarding experience. We completely understand how important it is to find a bra that truly delivers comfortable all-day wear without underwire or padding while still providing that supportive feel and pretty appearance you deserve, and we're so delighted that our MagicLift Natural Shape Support Bra is exceeding your expectations and providing exactly the kind of superior quality and amazing performance that makes it feel so comfortable and well-made compared to what you've found in department stores. We're especially thrilled to hear that you loved your first one so much that you've ordered a second in another color, as there's nothing better than knowing that our commitment to creating thoughtfully-designed lingerie with innovative wireless support technology, natural shaping features, beautiful lace detailing, and elegant satin trim is delivering exactly the kind of outstanding performance and exceptional comfort that makes wearing our MagicLift Natural Shape Support Bra such a wonderful experience. Your feedback about the light yet supportive feel, beautiful appearance, and superior quality truly means the world to us and helps us know we're delivering the kind of exceptional craftsmanship and comfortable performance that makes a real difference in your daily comfort and confidence!
Thank you for sharing your lovely feedback with the Glamorise family!
Alisa
- CFColleen F.Verified BuyerBand Size 54Cup Size DAge Range 65+1 month agoBand Size 54Cup Size DAge Range 65+ReviewingMagicLift Natural Shape Support Bra Red VioletRated 3 out of 5 starsFirst time trying.
The color is great and made well. It is comfortable to wear. My big problem is lack of adjustment on shoulder straps. Because of the lack of adjustment my "lift" is not there. The straps need additional ability to adjust so one can have the proper fit and lift.
I would also like a choice of white offered.
Because of the shoulder strap issue, I will not repurchase.
Was this helpful?Glamorise1 month agoHi Colleen,
Thank you for sharing your detailed feedback about the MagicLift Natural Shape Support Bra! We're glad to hear you love the Red Violet color and found the bra well-made and comfortable overall.
We really appreciate you pointing out the shoulder strap adjustment issue - that's such important feedback for us to hear. You're absolutely right that proper strap adjustment is key to getting the lift and fit you're looking for, and we understand how frustrating it must be when the straps don't adjust quite enough to give you that perfect support.
We also appreciate the suggestion about offering this style in white - that's great feedback for our product team to consider for future color options.
If this bra isn't giving you the lift and fit you need, our return portal makes it easy to get a full refund: https://returns.glamorise.com/#/
Thank you for giving Glamorise a try and for taking the time to share such thoughtful and specific feedback with us.
Lisa
- KWkelly w.Verified BuyerFit True To SizeSupport Firm SupportBand Size 48Cup Size FAge Range 65+1 month agoFit True To SizeSupport Firm SupportBand Size 48Cup Size FAge Range 65+ReviewingMagicLift Natural Shape Support Bra CappuccinoRated 5 out of 5 starsLove this
Very happy with this style.
Was this helpful?Glamorise1 month agoHi Kelly W.,
We're absolutely thrilled to hear that you're giving us 5 stars and that you love our MagicLift Natural Shape Support Bra in Cappuccino! It's wonderful to know that you're so happy with this style - we put so much thought into engineering our MagicLift technology with natural shape design to deliver that perfect combination of exceptional support and beautifully flattering contours that enhance your natural silhouette. We're especially delighted to hear that this style is working so well for you, as there's nothing better than knowing that our commitment to creating thoughtfully-designed bras is providing exactly the kind of comfortable, supportive solution that makes you feel confident and happy with your choice. Your enthusiastic feedback about loving this style truly means the world to us and helps us know we're delivering the kind of natural-shaping, supportive bras our valued customers adore!
Thank you for sharing your lovely feedback with the Glamorise family!
Alisa
Frequently Asked Questions
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Not sure how to measure bra size accurately? Put on your comfiest, unpadded bra and grab your measuring tape! We'll help you find your correct bust and band size. Our bra size calculator will do the rest to get you well on your way to your most comfortable plus-size bra yet.
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Finding the right fit is only part of the equation! A good bra should also fit your style, lifestyle and wardrobe. We make everything from the essentials like everyday T-shirt bras to the occassion-specific strapless bra and minimizer. Take a look at our silhouette solutions to find which style is right for you!
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Wash it. Wear it. Don't like it? Return it for free within 40 days for a full refund back to your credit card, no questions asked. You can find our full policies and instructions here.