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The Support You Need,
The Comfort You Deserve

The Support You Need,
The Comfort You Deserve

Our bras

Our Story

Putting You at the Heart
of What We Do Every Day

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure Smoothing WonderWire Bra

    Rated 4.2 out of 5
    Based on 1080 reviews
    • Swatch for color Cappuccino
    • Swatch for color Black
    • Swatch for color Apricot
    • Swatch for color Berry

    $55.00 CAD $79.00 CAD

    $79.00 CAD

    Low Cut WonderWire Lace Bra

    Rated 4.4 out of 5
    Based on 379 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $55.00 CAD $79.00 CAD

    $79.00 CAD

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1964 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $55.00 CAD $79.00 CAD

    $79.00 CAD

    Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3094 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    $55.00 CAD $79.00 CAD

    $79.00 CAD

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.5 out of 5
    Based on 1590 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $54.00 CAD $76.00 CAD

    $76.00 CAD

    High Impact Underwire Sports Bra

    Rated 4.4 out of 5
    Based on 572 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Gray

    $65.00 CAD $92.00 CAD

    $92.00 CAD

    Low Cut WonderWire Lace Bra

    Rated 4.4 out of 5
    Based on 379 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $55.00 CAD $79.00 CAD

    $79.00 CAD

    Shop Underwire
  • MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1451 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $53.00 CAD $75.00 CAD

    $75.00 CAD

    MagicLift Seamless Support T-Shirt Bra

    Rated 4.2 out of 5
    Based on 1195 reviews
    • Swatch for color Cafe
    • Swatch for color Taupe
    • Swatch for color Black
    • Swatch for color White

    $53.00 CAD $75.00 CAD

    $75.00 CAD

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1126 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine

    $53.00 CAD $75.00 CAD

    $75.00 CAD

    MagicLift Seamless Sports Bra

    Rated 4.3 out of 5
    Based on 1564 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $54.00 CAD $76.00 CAD

    $76.00 CAD

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1451 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $53.00 CAD $75.00 CAD

    $75.00 CAD

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1200 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $53.00 CAD $75.00 CAD

    $75.00 CAD

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1451 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $53.00 CAD $75.00 CAD

    $75.00 CAD

    MagicLift Seamless Sports Bra

    Rated 4.3 out of 5
    Based on 1564 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $54.00 CAD $76.00 CAD

    $76.00 CAD

    Shop Wire-Free
  • MagicLift Seamless Sports Bra

    Rated 4.3 out of 5
    Based on 1564 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $54.00 CAD $76.00 CAD

    $76.00 CAD

    No-Bounce Camisole Elite Sports Bra

    Rated 4.7 out of 5
    Based on 400 reviews
    • Swatch for color Rose Tan
    • Swatch for color Black
    •  Fuchsia Print swatch Swatch for color Fuchsia Print
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray/Coral
    • Swatch for color Light Denim

    $51.00 CAD $72.00 CAD

    $72.00 CAD

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1295 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Purple
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $44.00 CAD $63.00 CAD

    $63.00 CAD

    Custom Control Sports Bra

    Rated 4.5 out of 5
    Based on 460 reviews
    • Swatch for color White
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Black
    •  Black/Gray swatch Swatch for color Black/Gray

    $62.00 CAD $88.00 CAD

    $88.00 CAD

    No-Sweat Mesh Sports Bra

    Rated 4.6 out of 5
    Based on 115 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $51.00 CAD $72.00 CAD

    $72.00 CAD

    No-Sweat Mesh Sports Bra

    Rated 4.6 out of 5
    Based on 125 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $51.00 CAD $72.00 CAD

    $72.00 CAD

    No-Sweat Mesh Sports Bra

    Rated 4.7 out of 5
    Based on 73 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $51.00 CAD $72.00 CAD

    $72.00 CAD

    No-Sweat Mesh Sports Bra

    Rated 4.7 out of 5
    Based on 96 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    $51.00 CAD $72.00 CAD

    $72.00 CAD

    Shop Sport
  • MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1126 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine

    $53.00 CAD $75.00 CAD

    $75.00 CAD

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.5 out of 5
    Based on 1590 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    $54.00 CAD $76.00 CAD

    $76.00 CAD

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1200 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $53.00 CAD $75.00 CAD

    $75.00 CAD

    MagicLift Front-Closure Posture Back Bra

    Rated 4.2 out of 5
    Based on 1636 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $54.00 CAD $78.00 CAD

    $78.00 CAD

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 1964 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $55.00 CAD $79.00 CAD

    $79.00 CAD

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1451 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather
    • Swatch for color Light Blue Heather

    $53.00 CAD $75.00 CAD

    $75.00 CAD

    Shop All

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Sport