MagicLift Original Support Bra

Rated 4.5 out of 5
Based on 1868 reviews

Style: 1000

Band Sizes: 36-56

Cup Sizes: B-J

  • Lace Coverage

    A classic, full-coverage touch that's both beautiful and breathable.

  • Wide Padded Straps

    Adjustable straps with extra cushion are extra comfy all day.

  • 2-Piece Cups

    Curve-contouring seams balance structure, security and shape.


Details & Care

Just the Right Balance of Shape and Comfort

Our best-selling plus-size bra design takes support to new heights with a cushioned construction crisscrossing under and over the bust for wire-free lift and all-day comfort.

  • MagicLift® design lifts, shapes and supports without a wire.
  • Contoured cups provide coverage and comfort.
  • Wide, cushioned straps help ease pressure and relieve shoulder strain.
  • Hook-and-eye closure with 3 columns & 3 rows increases with size.

Materials: 50% Polyamide, 40% Polyester, 10% Elastane
Care Instructions: Machine wash warm. Line dry. Do not bleach.


How MagicLift® Does it Without a Wire

Crisscrossed Design

For secure support

Inner-Bust Band

Lifts without a wire

Wide Padded Straps

Protect shoulders

Two-Piece Cups

Give structure & shape

Take Our Quiz and Find Your Perfect Fit

Tips and Tools

Simple Solutions and How-To Videos

You should feel supported through every decision of your bra journey from how to measure your bra size to how to wash your bra. Learn which styles and size are right for you, plus watch all our hacks for getting the best (and longest) life out of your bra wardrobe.

The Reviews Say it Best

average rating 4.5 out of 5
Based on 1868 reviews
  • 5 Stars
    1367 Reviews
  • 4 Stars
    259 Reviews
  • 3 Stars
    129 Reviews
  • 2 Stars
    51 Reviews
  • 1 Star
    62 Reviews
87% of reviewers would recommend this product to a friend
1868 Reviews
Reviewed by Susan
Review posted
I recommend this product
Rated 4 out of 5

4 Stars

The bra fits fine. The material took some getting use to. The area under the arm is a little higher than I expected. Miss My Playtex

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Reviewed by Carol S.
Verified Buyer
Review posted
I recommend this product
Rated 4 out of 5
True To Size
Firm Support
Band Size
Cup Size
Age Range

First Time Buyer

Great fit and support and pretty style. Would buy again.

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Thank you for your review, Carol! We are so glad to hear that you are happy with your beautiful new bra. The MagicLift Original Support Bra is one of our best-sellers and is available in a variety of other pretty colors, should you ever want to add to your collection.


Reviewed by Nancy
Review posted
I recommend this product
Rated 5 out of 5

5 Stars

Love it

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Reviewed by Nancy
Review posted
I recommend this product
Rated 5 out of 5

5 Stars

Love it

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Reviewed by Destinie
Review posted
I don't recommend this product
Rated 1 out of 5

1 Star

Horrible fabric


Not true to size

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Frequently Asked Questions

  • Not sure how to measure bra size accurately? Put on your comfiest, unpadded bra and grab your measuring tape! We'll help you find your correct bust and band size. Our bra size calculator will do the rest to get you well on your way to your most comfortable plus-size bra yet.

  • Finding the right fit is only part of the equation! A good bra should also fit your style, lifestyle and wardrobe. We make everything from the essentials like everyday T-shirt bras to the occassion-specific strapless bra and minimizer. Take a look at our silhouette solutions to find which style is right for you!

  • Wash it. Wear it. Don't like it? Return it within 40 days for a full refund back to your credit card, no questions asked. We offer free exchanges and free returns (does not apply to international orders). You can find our full policies and instructions here.