MagicLift Natural Shape Front-Closure Bra

Style: 1210

Band Sizes: 38-56

Cup Sizes: B-I B-H

  • Adjustable Front Closure

    Secure hook-and-eyes with multiple settings are easy to get in and out of.

  • Wide Padded Straps

    Adjustable straps with extra cushion are extra comfy all day.

  • Side Shaping

    Inner sling offers side bust shaping and support.

Details & Care

The Front-Close Bra for the Contemporary Curvy Girl

The natural shape front-close bra takes everything you love about our bestselling design — wire-free support, multiple closures for extra security, cush straps — and gives it a whole new look with softer-shaped cups and added side support.

  • MagicLift® design lifts, shapes and supports without a wire.
  • Hook-and-eye front closure with 2 columns & 5 rows increases with size.
  • Naturally rounded cups softly shape the bust.
  • Wide, cushioned straps adjust to your fit.

Materials: 46% Polyester 45% Nylon 5% Cotton 4% Elastane
Care Instructions: Machine wash warm. Line dry. Do not bleach.


How MagicLift® Does it Without a Wire

  • 1. A crisscrossed design goes under and over for more secure support.
  • 2. The reinforced inner-bust band does the heavy lifting, no wire required.
  • 3. Extra-wide, padded straps save shoulders from getting sore over the day.
  • 4. The front hook-and-eye closure has multiple settings to keep it secure wear after wear.

Take Our Quiz and Find Your Perfect Fit

Tips and Tools

Simple Solutions and How-To Videos

You should feel supported through every decision of your bra journey from how to measure your bra size to how to wash your bra. Learn which styles and size are right for you, plus watch all our hacks for getting the best (and longest) life out of your bra wardrobe.

The Reviews Say it Best

Frequently Asked Questions

  • Not sure how to measure bra size accurately? Put on your comfiest, unpadded bra and grab your measuring tape! We'll help you find your correct bust and band size. Our bra size calculator will do the rest to get you well on your way to your most comfortable plus-size bra yet.

  • Finding the right fit is only part of the equation! A good bra should also fit your style, lifestyle and wardrobe. We make everything from the essentials like everyday T-shirt bras to the occassion-specific strapless bra and minimizer. Take a look at our silhouette solutions to find which style is right for you!

  • Returns and exchanges made within 40 days are free as long as the tags are still on and the bra hasn't been worn or washed. You can find our full policies and instructions here.