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Keep your assortment moving with fast fulfillment on eligible orders.
Welcome
The Glamorise Specialty Retail Program
For more than 100 years, Glamorise has helped women find bras that fit, support and solve real problems.
Our Specialty Retail Program has been created for independent lingerie boutiques and specialty retailers across the U.S. It offers fast fulfillment, low minimums and a transparent pricing program that helps protect retailer margins while making it easy to introduce new Glamorise collections.
Ready to get started?
Open a specialty retail account
If you would like to sign up for an account or would like more information, please email Alisa at af@glamorise.com. Alisa will be in touch very quickly with next steps.
Email AlisaRetailer benefits
Simple ordering. Meaningful advantages.
Low minimums
Order with a low 10-unit minimum, making it easier to test and replenish styles.
New SKU savings
Receive 10% off your first order of every new SKU.
Volume discount
Receive 10% off every order of 50 units or more.
Secure payment
Pay quickly and securely by credit card.
Protected pricing
A clear MAP Policy helps preserve brand value and support retailer margins.
Designed for U.S. specialty retailers
This program is available to independently owned specialty stores across the U.S.
Whether you're expanding your assortment or introducing Glamorise for the first time, we've made ordering quick, simple and retailer-friendly.
Effective January 1, 2026
2026 MAP Policy - B2B
The complete Glamorise Foundations, Inc. B2B policy is presented below as accessible web content, including U.S. pricing guidelines.
Background
Protecting the strength of the Glamorise brand
The strength of the Glamorise brand is grounded in our persistence at staying true to our 100+ year heritage.
Advertising Glamorise products at MSRP or curated MAP prices conveys the strength of our brand to the consumer and helps preserve the reputation of our products.
The Glamorise MAP policy is designed to be straightforward and respects that our retail partners must be free to manage their consumer experiences as they see fit.
The MAP price tiers are set out with an understanding that maintaining flexibility and retailer identity is crucial.
General terms
- Glamorise has recognized a minimum advertised price (MAP) policy for its products sold in the United States.
- The MAP policy applies only to prices advertised to consumers.
- The policy does not apply to actual sale prices.
- Listed prices on e-commerce sites are considered “Advertised to Consumers”.
- All retailers remain free to sell Glamorise at any price and this policy does not set a required sales price for any product.
- Our policy does not apply to: point-of-sale pricing information, such as price tags, hangtags or in-store displays (in physical stores); checkout and shopping cart pages (in online/mobile stores); printed and mailed physical catalogs; or to responses to individual consumer inquiries.
- The MAP Policy is not a contract, nor an offer to form a contract. Glamorise does not ask, and will not accept, any agreement about a customer's compliance with or acceptance of this Policy.
- Glamorise employees are not authorized to amend, waive or negotiate any terms of the MAP Policy. All questions should be directed to the Glamorise Legal Department at legal@glamorise.com.
Approved MAP promotions
Promotional pricing
In order to maintain pricing integrity, each retailer will be afforded a set number of days to offer special discounts to consumers.
Full Retail Price
No discount: no less than 30 days a year. Required to establish retail benchmark.
No less than 30 daysEvery Day Low
Up to 25% off: up to 335 days a year.
Up to 335 days
MAP enforcement
Our online pricing monitoring system checks advertised prices in real time and records each retailer's promotional cadence. We will use this system to make sure we keep a level playing field and offer the best presentation for our brand.
Flexible Promotional Pricing (FPP)
Encouraging consumer trial and cross-shopping
- We are now offering FPP (Flexible Promotional Pricing) for styles 1066, 1068, 1003 and 9245.
- Retailers are not required to use FPP.
- If used, we recommend retailing style 1066 at $29.90, style 1068 at $32.50 and styles 1003 and 9245 at $39.00.
1066$29.90 FPP$50.00 MSRP
1068$32.50 FPP$50.00 MSRP
1003$39.00 FPP$60.00 MSRP
9245$39.00 FPP$60.00 MSRP
Marketplace policy & MAP coordination
- Glamorise B2B customers are authorized to sell Glamorise products via their own retail store or websites directly associated with that store.
- A limited, revocable use license for trademarked, copyrighted and original intellectual property is granted in association with merchandising Glamorise branded products via authorized stores and websites only.
- Online sellers are authorized to sell via websites where the seller both controls the site and owns consumers' first party data.
- Any site where the first party data is owned or shared with another party is considered to be a marketplace.
- B2B sellers are not granted license to sell Glamorise products via any third party marketplaces or websites.
Compliance
Maintaining a level playing field
Glamorise's pricing monitoring system checks advertised prices in real time and records each retailer's promotional cadence. We will use this system to make sure we keep a level playing field and offer the best presentation for our brand.
First incident
- Notice to retailer.
- Offense noted in Glamorise in-house database.
Subsequent incident(s)
Potential for any/all of the following:
- Blocked from ordering available-to-sell, or any in-season product.
- Glamorise to stop shipping product (usually specific to product that violated MAP).
- Blocked from ordering any Glamorise product moving forward.
Note
Glamorise reserves the right at any time to decline or accept all or part of any order, to cancel orders and to terminate an account agreement as a whole.
Effective January 1, 2026
Glamorise MAP price list and pricing guidelines
| Style | MSRP | EDL min price | FPP min price |
|---|
