Returns Are Always Free

Wear it. Wash it. Don’t like it?

Send it back. No questions asked.

The Comfort you Deserve.
From 34B to 58K.

The Comfort you Deserve.
From 34B to 58K.

Our bras

Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3444 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    $59.25 CAD $79.00 CAD

    $79.00 CAD

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2185 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $59.25 CAD $79.00 CAD

    $79.00 CAD

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.4 out of 5
    Based on 1743 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Mocha

    $57.00 CAD $76.00 CAD

    $76.00 CAD

    High Impact Underwire Sports Bra

    Rated 4.4 out of 5
    Based on 601 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Gray

    $69.00 CAD $92.00 CAD

    $92.00 CAD

    Shop Underwire
  • MagicLift Front-Closure Posture Back Bra

    Rated 4.2 out of 5
    Based on 2072 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $58.50 CAD $78.00 CAD

    $78.00 CAD

    MagicLift Original Support Bra

    Rated 4.5 out of 5
    Based on 2313 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Mocha
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    $55.50 CAD $74.00 CAD

    $74.00 CAD

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1759 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $57.00 CAD $76.00 CAD

    $76.00 CAD

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1468 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $47.25 CAD $63.00 CAD

    $63.00 CAD

    MagicLift Seamless Firm Support Bra

    Rated 3.8 out of 5
    Based on 424 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black

    $59.25 CAD $79.00 CAD

    $79.00 CAD

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1295 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather
    • Swatch for color Wine

    $56.25 CAD $75.00 CAD

    $75.00 CAD

    MagicLift Seamless Support T-Shirt Bra

    Rated 4.2 out of 5
    Based on 1274 reviews
    • Swatch for color Cafe
    • Swatch for color Taupe
    • Swatch for color Black
    • Swatch for color White

    $56.25 CAD $75.00 CAD

    $75.00 CAD

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1320 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $56.25 CAD $75.00 CAD

    $75.00 CAD

    Shop Wire-Free
  • Shop Sport
  • MagicLift Front-Closure Posture Back Bra

    Rated 4.2 out of 5
    Based on 2072 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $58.50 CAD $78.00 CAD

    $78.00 CAD

    MagicLift Original Support Bra

    Rated 4.5 out of 5
    Based on 2313 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Mocha
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    $55.50 CAD $74.00 CAD

    $74.00 CAD

    Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3444 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    $59.25 CAD $79.00 CAD

    $79.00 CAD

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1759 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $57.00 CAD $76.00 CAD

    $76.00 CAD

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1468 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $47.25 CAD $63.00 CAD

    $63.00 CAD

    MagicLift Seamless Firm Support Bra

    Rated 3.8 out of 5
    Based on 424 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black

    $59.25 CAD $79.00 CAD

    $79.00 CAD

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2185 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $59.25 CAD $79.00 CAD

    $79.00 CAD

    Shop All

Wire-Free or Underwires,
Your Search Ends Here.

Wire-Free or Underwires,
Your Search Ends Here.

Sport