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The Comfort you Deserve.
From 34B to 58K.

The Comfort you Deserve.
From 34B to 58K.

Our bras

Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3478 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    $79.00 CAD

    $79.00 CAD

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2203 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $79.00 CAD

    $79.00 CAD

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.4 out of 5
    Based on 1756 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Mocha

    $76.00 CAD

    $76.00 CAD

    High Impact Underwire Sports Bra

    Rated 4.4 out of 5
    Based on 607 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Gray

    $92.00 CAD

    $92.00 CAD

    Shop Underwire
  • MagicLift Front-Closure Posture Back Bra

    Rated 4.1 out of 5
    Based on 2122 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $54.60 CAD $78.00 CAD

    $78.00 CAD

    MagicLift Original Support Bra

    Rated 4.5 out of 5
    Based on 2372 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Mocha
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    $51.80 CAD $74.00 CAD

    $74.00 CAD

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1792 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $76.00 CAD

    $76.00 CAD

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1494 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $39.99 CAD $63.00 CAD

    $63.00 CAD

    MagicLift Active Support Bra

    Rated 4.4 out of 5
    Based on 1312 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather
    • Swatch for color Wine

    $75.00 CAD

    $75.00 CAD

    MagicLift Seamless Support T-Shirt Bra

    Rated 4.1 out of 5
    Based on 1287 reviews
    • Swatch for color Cafe
    • Swatch for color Taupe
    • Swatch for color Black
    • Swatch for color White

    $75.00 CAD

    $75.00 CAD

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1339 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $75.00 CAD

    $75.00 CAD

    Shop Wire-Free
  • Shop Sport
  • MagicLift Front-Closure Posture Back Bra

    Rated 4.1 out of 5
    Based on 2122 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $54.60 CAD $78.00 CAD

    $78.00 CAD

    MagicLift Original Support Bra

    Rated 4.5 out of 5
    Based on 2372 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Mocha
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    $51.80 CAD $74.00 CAD

    $74.00 CAD

    Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3478 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    $79.00 CAD

    $79.00 CAD

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1792 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $76.00 CAD

    $76.00 CAD

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1494 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $39.99 CAD $63.00 CAD

    $63.00 CAD

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2203 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $79.00 CAD

    $79.00 CAD

    Shop All

Wire-Free or Underwires,
Your Search Ends Here.

Wire-Free or Underwires,
Your Search Ends Here.

Sport