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The Comfort you Deserve.
From 34B to 58K.

The Comfort you Deserve.
From 34B to 58K.

Our bras

Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3444 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    £35.25 £47.00

    £47.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2185 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    £35.25 £47.00

    £47.00

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.4 out of 5
    Based on 1743 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Mocha

    £33.75 £45.00

    £45.00

    High Impact Underwire Sports Bra

    Rated 4.4 out of 5
    Based on 601 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Gray

    £42.00 £56.00

    £56.00

    Shop Underwire
  • MagicLift Original Support Bra

    Rated 4.5 out of 5
    Based on 2313 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Mocha
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    £33.75 £45.00

    £45.00

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1759 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    £33.00 £44.00

    £44.00

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1468 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    £29.25 £39.00

    £39.00

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1295 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather
    • Swatch for color Wine

    £33.75 £45.00

    £45.00

    MagicLift Seamless Support T-Shirt Bra

    Rated 4.2 out of 5
    Based on 1274 reviews
    • Swatch for color Cafe
    • Swatch for color Taupe
    • Swatch for color Black
    • Swatch for color White

    £34.50 £46.00

    £46.00

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1320 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    £33.75 £45.00

    £45.00

    Shop Wire-Free
  • Shop Sport
  • MagicLift Original Support Bra

    Rated 4.5 out of 5
    Based on 2313 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Mocha
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    £33.75 £45.00

    £45.00

    Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3444 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    £35.25 £47.00

    £47.00

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1759 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    £33.00 £44.00

    £44.00

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1468 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    £29.25 £39.00

    £39.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2185 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    £35.25 £47.00

    £47.00

    Shop All

Wire-Free or Underwires,
Your Search Ends Here.

Wire-Free or Underwires,
Your Search Ends Here.

Sport