Returns Are Always Free

Wear it. Wash it. Don't like it?

Send it back. No questions asked.

The Comfort you Deserve.
From 34B to 58K.

The Comfort you Deserve.
From 34B to 58K.

Our bras

Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • WonderWire Minimizer Bra

    Rated 4.1 out of 5
    Based on 127 reviews
    • Swatch for color Black
    • Swatch for color Cafe

    £35.25 £47.00

    £47.00

    Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2172 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    £35.25 £47.00

    £47.00

    Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3409 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    £47.00

    £47.00

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.4 out of 5
    Based on 1728 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Mocha

    £45.00

    £45.00

    Low Cut WonderWire Lace Bra

    Rated 4.4 out of 5
    Based on 431 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Cappuccino
    • Swatch for color Mocha

    £46.00

    £46.00

    Shop Underwire
  • MagicLift Cotton Support Bra

    Rated 4.5 out of 5
    Based on 1090 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Lilac

    £34.50 £46.00

    £46.00

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1447 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    £29.25 £39.00

    £39.00

    MagicLift Original Support Bra

    Rated 4.5 out of 5
    Based on 2266 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Mocha
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    £45.00

    £45.00

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1570 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather

    £46.00

    £46.00

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1307 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    £45.00

    £45.00

    MagicLift Active Support Bra

    Rated 4.5 out of 5
    Based on 1278 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather
    • Swatch for color Wine

    £45.00

    £45.00

    Shop Wire-Free
  • No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1447 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    £29.25 £39.00

    £39.00

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1740 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    £44.00

    £44.00

    Custom Control Sports Bra

    Rated 4.5 out of 5
    Based on 502 reviews
    • Swatch for color White
    • Swatch for color Black
    •  Black/Gray swatch Swatch for color Black/Gray

    £49.00

    £49.00

    No-Bounce Camisole Elite Sports Bra

    Rated 4.6 out of 5
    Based on 479 reviews
    • Swatch for color Rose Tan
    • Swatch for color Black
    •  Fuchsia Print swatch Swatch for color Fuchsia Print
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Gray/Coral
    • Swatch for color Light Denim

    £45.00

    £45.00

    Front-Closure Zip Up Sports Bra

    Rated 3.9 out of 5
    Based on 138 reviews
    • Swatch for color Black
    • Swatch for color Lavender
    •  Blue Tie-Dye swatch Swatch for color Blue Tie-Dye

    £50.00

    £50.00

    No-Sweat Mesh Sports Bra

    Rated 4.6 out of 5
    Based on 132 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Jade
    • Swatch for color Pink

    £45.00

    £45.00

    Shop Sport
  • Front-Closure T-Back WonderWire Bra

    Rated 4.6 out of 5
    Based on 2172 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    £35.25 £47.00

    £47.00

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1447 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    £29.25 £39.00

    £39.00

    MagicLift Cotton Support Bra

    Rated 4.5 out of 5
    Based on 1090 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Lilac

    £34.50 £46.00

    £46.00

    WonderWire Minimizer Bra

    Rated 4.1 out of 5
    Based on 127 reviews
    • Swatch for color Black
    • Swatch for color Cafe

    £35.25 £47.00

    £47.00

    Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3409 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Mocha
    • Swatch for color Dark Denim

    £47.00

    £47.00

    MagicLift Original Support Bra

    Rated 4.5 out of 5
    Based on 2266 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Mocha
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    £45.00

    £45.00

    Shop All

Wire-Free or Underwires,
Your Search Ends Here.

Wire-Free or Underwires,
Your Search Ends Here.

Sport