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Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer, and stay comfortable all day doesn’t happen overnight. We’ve been at it for a hundred years - right here from our New York City sewing studio.

From our wireless MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,793 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Floral Print
- Swatch for color Navy Print
- Swatch for color Cappuccino
- Swatch for color Blue Azure
- Swatch for color Centennial Leopard
- Swatch for color Dark Denim
- Swatch for color Cafe Print
€41,23 €58,90

€58,90
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
3,222 Reviews
- Swatch for color Blush
- Swatch for color Black
- Swatch for color White
- Swatch for color Dark Teal
- Swatch for color Soft Gray
- Swatch for color Glacier
- Swatch for color Blue
- Swatch for color Burgundy
- Swatch for color Folkstone Gray
€40,53 €57,90

€57,90
No-Bounce Camisole Sports Bra

4.5
Rated 4.5 out of 5 stars
2,206 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Parfait Pink
- Swatch for color Soft Gray
€33,74 €51,90

€51,90
MagicLift Minimizer Bra

4.5
Rated 4.5 out of 5 stars
2,532 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Blue
€37,64 €57,90

€57,90
Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,793 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Floral Print

Swatch for color Navy Print

Swatch for color Cappuccino

Swatch for color Blue Azure

Swatch for color Centennial Leopard

Swatch for color Dark Denim

Swatch for color Cafe Print

€41,23 €58,90

€58,90
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
3,222 Reviews

Swatch for color Blush

Swatch for color Black

Swatch for color White

Swatch for color Dark Teal

Swatch for color Soft Gray

Swatch for color Glacier

Swatch for color Blue

Swatch for color Burgundy

Swatch for color Folkstone Gray

€40,53 €57,90

€57,90
No-Bounce Camisole Sports Bra

4.5
Rated 4.5 out of 5 stars
2,206 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Parfait Pink

Swatch for color Soft Gray

€33,74 €51,90

€51,90
MagicLift Minimizer Bra

4.5
Rated 4.5 out of 5 stars
2,532 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Blue

€37,64 €57,90

€57,90
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