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SHOP WIRELESS BRAS

SHOP SPORTS BRAS

SHOP UNDERWIRE BRAS

Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer, and stay comfortable all day doesn’t happen overnight. We’ve been at it for a hundred years - right here from our New York City sewing studio.

From our wireless MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,225 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Floral Print
- Swatch for color Navy Print
- Swatch for color Cappuccino
- Swatch for color Blue Azure
- Swatch for color Centennial Leopard
- Swatch for color Dark Denim
- Swatch for color Cafe Print
$95.00 AUD

$95.00 AUD
Front-Closure Stretch Lace WonderWire Bra

4.4
Rated 4.4 out of 5 stars
2,406 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Apricot
$92.00 AUD

$92.00 AUD
Front-Closure Posture Back WonderWire Bra

4.2
Rated 4.2 out of 5 stars
627 Reviews
- Swatch for color Black
- Swatch for color Cafe
$95.00 AUD

$95.00 AUD
Front-Closure Posture Back WonderWire Lace Bra

4.6
Rated 4.6 out of 5 stars
75 Reviews
- Swatch for color Black
- Swatch for color Cafe
$67.00 AUD $95.00 AUD

$95.00 AUD
Front-Closure Cotton WonderWire Bra

4.7
Rated 4.7 out of 5 stars
503 Reviews
- Swatch for color Cafe
- Swatch for color Silver
- Swatch for color White
$95.00 AUD

$95.00 AUD
Front-Closure T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
2,398 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Pink Blush
- Swatch for color Soft Lilac
- Swatch for color Blue
$95.00 AUD

$95.00 AUD
Front-Closure Lacey T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
1,329 Reviews
- Swatch for color Cappuccino
- Swatch for color Black Plum
- Swatch for color Black
- Swatch for color Solid Black
$95.00 AUD

$95.00 AUD
High Impact Underwire Sports Bra

4.4
Rated 4.4 out of 5 stars
679 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color Gray
$111.00 AUD

$111.00 AUD
Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,225 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Floral Print

Swatch for color Navy Print

Swatch for color Cappuccino

Swatch for color Blue Azure

Swatch for color Centennial Leopard

Swatch for color Dark Denim

Swatch for color Cafe Print

$95.00 AUD

$95.00 AUD
Front-Closure Stretch Lace WonderWire Bra

4.4
Rated 4.4 out of 5 stars
2,406 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Apricot

$92.00 AUD

$92.00 AUD
Front-Closure Posture Back WonderWire Bra

4.2
Rated 4.2 out of 5 stars
627 Reviews

Swatch for color Black

Swatch for color Cafe

$95.00 AUD

$95.00 AUD
Front-Closure Posture Back WonderWire Lace Bra

4.6
Rated 4.6 out of 5 stars
75 Reviews

Swatch for color Black

Swatch for color Cafe

$67.00 AUD $95.00 AUD

$95.00 AUD
Front-Closure Cotton WonderWire Bra

4.7
Rated 4.7 out of 5 stars
503 Reviews

Swatch for color Cafe

Swatch for color Silver

Swatch for color White

$95.00 AUD

$95.00 AUD
Front-Closure T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
2,398 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Pink Blush

Swatch for color Soft Lilac

Swatch for color Blue

$95.00 AUD

$95.00 AUD
Front-Closure Lacey T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
1,329 Reviews

Swatch for color Cappuccino

Swatch for color Black Plum

Swatch for color Black

Swatch for color Solid Black

$95.00 AUD

$95.00 AUD
High Impact Underwire Sports Bra

4.4
Rated 4.4 out of 5 stars
679 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color Gray

$111.00 AUD

$111.00 AUD
Shop Underwire
MagicLift Front-Closure Posture Back Bra

4.1
Rated 4.1 out of 5 stars
2,853 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Blue
$67.00 AUD $95.00 AUD

$95.00 AUD
MagicLift Seamless Sports Bra

4.2
Rated 4.2 out of 5 stars
2,148 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Frosted Aqua
- Swatch for color Black
- Swatch for color Ruby Red
- Swatch for color Charcoal Gray
$92.00 AUD

$92.00 AUD
MagicLift Minimizer Bra

4.5
Rated 4.5 out of 5 stars
1,889 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Blue
$92.00 AUD

$92.00 AUD
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
2,805 Reviews
- Swatch for color Blush
- Swatch for color Black
- Swatch for color White
- Swatch for color Dark Teal
- Swatch for color Soft Gray
- Swatch for color Glacier
- Swatch for color Blue
- Swatch for color Burgundy
- Swatch for color Folkstone Gray
$90.00 AUD

$90.00 AUD
No-Bounce Camisole Sports Bra

4.5
Rated 4.5 out of 5 stars
1,908 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Parfait Pink
- Swatch for color Soft Gray
$76.00 AUD

$76.00 AUD
No-Sweat Mesh Sports Bra

4.6
Rated 4.6 out of 5 stars
577 Reviews
- Swatch for color Cafe
- Swatch for color Black
$76.00 AUD

$76.00 AUD
MagicLift Active Support Bra

4.4
Rated 4.4 out of 5 stars
1,530 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Gray Heather
$92.00 AUD

$92.00 AUD
MagicLift Seamless Firm Support Bra

3.8
Rated 3.8 out of 5 stars
603 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
$95.00 AUD

$95.00 AUD
MagicLift Front-Closure Posture Back Bra

4.1
Rated 4.1 out of 5 stars
2,853 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Blue

$67.00 AUD $95.00 AUD

$95.00 AUD
MagicLift Seamless Sports Bra

4.2
Rated 4.2 out of 5 stars
2,148 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Frosted Aqua

Swatch for color Black

Swatch for color Ruby Red

Swatch for color Charcoal Gray

$92.00 AUD

$92.00 AUD
MagicLift Minimizer Bra

4.5
Rated 4.5 out of 5 stars
1,889 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Blue

$92.00 AUD

$92.00 AUD
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
2,805 Reviews

Swatch for color Blush

Swatch for color Black

Swatch for color White

Swatch for color Dark Teal

Swatch for color Soft Gray

Swatch for color Glacier

Swatch for color Blue

Swatch for color Burgundy

Swatch for color Folkstone Gray

$90.00 AUD

$90.00 AUD
No-Bounce Camisole Sports Bra

4.5
Rated 4.5 out of 5 stars
1,908 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Parfait Pink

Swatch for color Soft Gray

$76.00 AUD

$76.00 AUD
No-Sweat Mesh Sports Bra

4.6
Rated 4.6 out of 5 stars
577 Reviews

Swatch for color Cafe

Swatch for color Black

$76.00 AUD

$76.00 AUD
MagicLift Active Support Bra

4.4
Rated 4.4 out of 5 stars
1,530 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Gray Heather

$92.00 AUD

$92.00 AUD
MagicLift Seamless Firm Support Bra

3.8
Rated 3.8 out of 5 stars
603 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

$95.00 AUD

$95.00 AUD
Shop Wireless
Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,225 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Floral Print
- Swatch for color Navy Print
- Swatch for color Cappuccino
- Swatch for color Blue Azure
- Swatch for color Centennial Leopard
- Swatch for color Dark Denim
- Swatch for color Cafe Print
$95.00 AUD

$95.00 AUD
Front-Closure Cotton WonderWire Bra

4.7
Rated 4.7 out of 5 stars
503 Reviews
- Swatch for color Cafe
- Swatch for color Silver
- Swatch for color White
$95.00 AUD

$95.00 AUD
MagicLift Front-Closure Posture Back Bra

4.1
Rated 4.1 out of 5 stars
2,853 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Blue
$67.00 AUD $95.00 AUD

$95.00 AUD
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
2,805 Reviews
- Swatch for color Blush
- Swatch for color Black
- Swatch for color White
- Swatch for color Dark Teal
- Swatch for color Soft Gray
- Swatch for color Glacier
- Swatch for color Blue
- Swatch for color Burgundy
- Swatch for color Folkstone Gray
$90.00 AUD

$90.00 AUD
Front-Closure Posture Back WonderWire Lace Bra

4.6
Rated 4.6 out of 5 stars
75 Reviews
- Swatch for color Black
- Swatch for color Cafe
$67.00 AUD $95.00 AUD

$95.00 AUD
MagicLift Seamless Sports Bra

4.2
Rated 4.2 out of 5 stars
2,148 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Frosted Aqua
- Swatch for color Black
- Swatch for color Ruby Red
- Swatch for color Charcoal Gray
$92.00 AUD

$92.00 AUD
Front-Closure T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
2,398 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Pink Blush
- Swatch for color Soft Lilac
- Swatch for color Blue
$95.00 AUD

$95.00 AUD
No-Bounce Camisole Sports Bra

4.5
Rated 4.5 out of 5 stars
1,908 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Parfait Pink
- Swatch for color Soft Gray
$76.00 AUD

$76.00 AUD
Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,225 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Floral Print

Swatch for color Navy Print

Swatch for color Cappuccino

Swatch for color Blue Azure

Swatch for color Centennial Leopard

Swatch for color Dark Denim

Swatch for color Cafe Print

$95.00 AUD

$95.00 AUD
Front-Closure Cotton WonderWire Bra

4.7
Rated 4.7 out of 5 stars
503 Reviews

Swatch for color Cafe

Swatch for color Silver

Swatch for color White

$95.00 AUD

$95.00 AUD
MagicLift Front-Closure Posture Back Bra

4.1
Rated 4.1 out of 5 stars
2,853 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Blue

$67.00 AUD $95.00 AUD

$95.00 AUD
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
2,805 Reviews

Swatch for color Blush

Swatch for color Black

Swatch for color White

Swatch for color Dark Teal

Swatch for color Soft Gray

Swatch for color Glacier

Swatch for color Blue

Swatch for color Burgundy

Swatch for color Folkstone Gray

$90.00 AUD

$90.00 AUD
Front-Closure Posture Back WonderWire Lace Bra

4.6
Rated 4.6 out of 5 stars
75 Reviews

Swatch for color Black

Swatch for color Cafe

$67.00 AUD $95.00 AUD

$95.00 AUD
MagicLift Seamless Sports Bra

4.2
Rated 4.2 out of 5 stars
2,148 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Frosted Aqua

Swatch for color Black

Swatch for color Ruby Red

Swatch for color Charcoal Gray

$92.00 AUD

$92.00 AUD
Front-Closure T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
2,398 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Pink Blush

Swatch for color Soft Lilac

Swatch for color Blue

$95.00 AUD

$95.00 AUD
No-Bounce Camisole Sports Bra

4.5
Rated 4.5 out of 5 stars
1,908 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Parfait Pink

Swatch for color Soft Gray

$76.00 AUD

$76.00 AUD
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