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Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer, and stay comfortable all day doesn’t happen overnight. We’ve been at it for a hundred years - right here from our New York City sewing studio.

Meet Our Bestsellers

From our wireless MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure WonderWire Bra

    4.6
    Rated 4.6 out of 5 stars
    4,157 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Dark Denim
    •  Cafe Print swatch Swatch for color Cafe Print

    $95.00 AUD

    $95.00 AUD

    Front-Closure Cotton WonderWire Bra

    4.7
    Rated 4.7 out of 5 stars
    479 Reviews
    • Swatch for color Cafe
    • Swatch for color Silver
    • Swatch for color White

    $95.00 AUD

    $95.00 AUD

    Front-Closure T-Back WonderWire Bra

    4.5
    Rated 4.5 out of 5 stars
    2,391 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $95.00 AUD

    $95.00 AUD

    Front-Closure Stretch Lace WonderWire Bra

    4.4
    Rated 4.4 out of 5 stars
    2,325 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot

    $92.00 AUD

    $92.00 AUD

    Front-Closure Lacey T-Back WonderWire Bra

    4.5
    Rated 4.5 out of 5 stars
    1,319 Reviews
    • Swatch for color Cappuccino
    • Swatch for color Black Plum
    • Swatch for color Black
    • Swatch for color Solid Black

    $95.00 AUD

    $95.00 AUD

    Front-Closure Smoothing WonderWire Bra

    4.2
    Rated 4.2 out of 5 stars
    1,284 Reviews
    • Swatch for color Cappuccino
    • Swatch for color Black
    • Swatch for color Berry

    $95.00 AUD

    $95.00 AUD

    Front-Closure WonderWire Bra

    4.6
    Rated 4.6 out of 5 stars
    4,157 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Dark Denim
    •  Cafe Print swatch Swatch for color Cafe Print

    $95.00 AUD

    $95.00 AUD

    Front-Closure Cotton WonderWire Bra

    4.7
    Rated 4.7 out of 5 stars
    479 Reviews
    • Swatch for color Cafe
    • Swatch for color Silver
    • Swatch for color White

    $95.00 AUD

    $95.00 AUD

    Front-Closure T-Back WonderWire Bra

    4.5
    Rated 4.5 out of 5 stars
    2,391 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $95.00 AUD

    $95.00 AUD

    Front-Closure Stretch Lace WonderWire Bra

    4.4
    Rated 4.4 out of 5 stars
    2,325 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot

    $92.00 AUD

    $92.00 AUD

    Front-Closure Lacey T-Back WonderWire Bra

    4.5
    Rated 4.5 out of 5 stars
    1,319 Reviews
    • Swatch for color Cappuccino
    • Swatch for color Black Plum
    • Swatch for color Black
    • Swatch for color Solid Black

    $95.00 AUD

    $95.00 AUD

    Front-Closure Smoothing WonderWire Bra

    4.2
    Rated 4.2 out of 5 stars
    1,284 Reviews
    • Swatch for color Cappuccino
    • Swatch for color Black
    • Swatch for color Berry

    $95.00 AUD

    $95.00 AUD

  • MagicLift Front-Closure Posture Back Bra

    4.1
    Rated 4.1 out of 5 stars
    2,767 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $73.00 AUD $97.00 AUD

    $97.00 AUD

    MagicLift Original Support Bra

    4.4
    Rated 4.4 out of 5 stars
    2,744 Reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy
    • Swatch for color Folkstone Gray

    $90.00 AUD

    $90.00 AUD

    MagicLift Seamless Sports Bra

    4.2
    Rated 4.2 out of 5 stars
    2,098 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $92.00 AUD

    $92.00 AUD

    No-Bounce Camisole Sports Bra

    4.6
    Rated 4.6 out of 5 stars
    1,870 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray

    $76.00 AUD

    $76.00 AUD

    MagicLift Seamless Firm Support Bra

    3.8
    Rated 3.8 out of 5 stars
    578 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black

    $95.00 AUD

    $95.00 AUD

    MagicLift Active Support Bra

    4.4
    Rated 4.4 out of 5 stars
    1,514 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather

    $92.00 AUD

    $92.00 AUD

    MagicLift Seamless Support T-Shirt Bra

    4.1
    Rated 4.1 out of 5 stars
    1,374 Reviews
    • Swatch for color Cafe
    • Swatch for color Taupe
    • Swatch for color Black
    • Swatch for color White

    $92.00 AUD

    $92.00 AUD

    MagicLift Minimizer Bra

    4.5
    Rated 4.5 out of 5 stars
    1,787 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $92.00 AUD

    $92.00 AUD

    MagicLift Front-Closure Posture Back Bra

    4.1
    Rated 4.1 out of 5 stars
    2,767 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $73.00 AUD $97.00 AUD

    $97.00 AUD

    MagicLift Original Support Bra

    4.4
    Rated 4.4 out of 5 stars
    2,744 Reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy
    • Swatch for color Folkstone Gray

    $90.00 AUD

    $90.00 AUD

    MagicLift Seamless Sports Bra

    4.2
    Rated 4.2 out of 5 stars
    2,098 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $92.00 AUD

    $92.00 AUD

    No-Bounce Camisole Sports Bra

    4.6
    Rated 4.6 out of 5 stars
    1,870 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray

    $76.00 AUD

    $76.00 AUD

    MagicLift Seamless Firm Support Bra

    3.8
    Rated 3.8 out of 5 stars
    578 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black

    $95.00 AUD

    $95.00 AUD

    MagicLift Active Support Bra

    4.4
    Rated 4.4 out of 5 stars
    1,514 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather

    $92.00 AUD

    $92.00 AUD

    MagicLift Seamless Support T-Shirt Bra

    4.1
    Rated 4.1 out of 5 stars
    1,374 Reviews
    • Swatch for color Cafe
    • Swatch for color Taupe
    • Swatch for color Black
    • Swatch for color White

    $92.00 AUD

    $92.00 AUD

    MagicLift Minimizer Bra

    4.5
    Rated 4.5 out of 5 stars
    1,787 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $92.00 AUD

    $92.00 AUD

  • Front-Closure WonderWire Bra

    4.6
    Rated 4.6 out of 5 stars
    4,157 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Dark Denim
    •  Cafe Print swatch Swatch for color Cafe Print

    $95.00 AUD

    $95.00 AUD

    Front-Closure Cotton WonderWire Bra

    4.7
    Rated 4.7 out of 5 stars
    479 Reviews
    • Swatch for color Cafe
    • Swatch for color Silver
    • Swatch for color White

    $95.00 AUD

    $95.00 AUD

    MagicLift Front-Closure Posture Back Bra

    4.1
    Rated 4.1 out of 5 stars
    2,767 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $73.00 AUD $97.00 AUD

    $97.00 AUD

    MagicLift Original Support Bra

    4.4
    Rated 4.4 out of 5 stars
    2,744 Reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy
    • Swatch for color Folkstone Gray

    $90.00 AUD

    $90.00 AUD

    MagicLift Seamless Sports Bra

    4.2
    Rated 4.2 out of 5 stars
    2,098 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $92.00 AUD

    $92.00 AUD

    Front-Closure T-Back WonderWire Bra

    4.5
    Rated 4.5 out of 5 stars
    2,391 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $95.00 AUD

    $95.00 AUD

    No-Bounce Camisole Sports Bra

    4.6
    Rated 4.6 out of 5 stars
    1,870 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray

    $76.00 AUD

    $76.00 AUD

    Front-Closure WonderWire Bra

    4.6
    Rated 4.6 out of 5 stars
    4,157 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Dark Denim
    •  Cafe Print swatch Swatch for color Cafe Print

    $95.00 AUD

    $95.00 AUD

    Front-Closure Cotton WonderWire Bra

    4.7
    Rated 4.7 out of 5 stars
    479 Reviews
    • Swatch for color Cafe
    • Swatch for color Silver
    • Swatch for color White

    $95.00 AUD

    $95.00 AUD

    MagicLift Front-Closure Posture Back Bra

    4.1
    Rated 4.1 out of 5 stars
    2,767 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $73.00 AUD $97.00 AUD

    $97.00 AUD

    MagicLift Original Support Bra

    4.4
    Rated 4.4 out of 5 stars
    2,744 Reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy
    • Swatch for color Folkstone Gray

    $90.00 AUD

    $90.00 AUD

    MagicLift Seamless Sports Bra

    4.2
    Rated 4.2 out of 5 stars
    2,098 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $92.00 AUD

    $92.00 AUD

    Front-Closure T-Back WonderWire Bra

    4.5
    Rated 4.5 out of 5 stars
    2,391 Reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $95.00 AUD

    $95.00 AUD

    No-Bounce Camisole Sports Bra

    4.6
    Rated 4.6 out of 5 stars
    1,870 Reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray

    $76.00 AUD

    $76.00 AUD