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The Comfort you Deserve.
From 34B to 58K.

The Comfort you Deserve.
From 34B to 58K.

Our bras

Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3691 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Dark Denim

    $95.00 AUD

    $95.00 AUD

    Front-Closure T-Back WonderWire Bra

    Rated 4.5 out of 5
    Based on 2294 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $95.00 AUD

    $95.00 AUD

    Front-Closure Stretch Lace WonderWire Bra

    Rated 4.4 out of 5
    Based on 1844 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Apricot
    • Swatch for color Mocha

    $92.00 AUD

    $92.00 AUD

    High Impact Underwire Sports Bra

    Rated 4.4 out of 5
    Based on 623 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Gray

    $11.00 AUD

    $11.00 AUD

    Shop Underwire
  • MagicLift Original Support Bra

    Rated 4.4 out of 5
    Based on 2508 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    $90.00 AUD

    $90.00 AUD

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1863 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $92.00 AUD

    $92.00 AUD

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1611 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray

    $76.00 AUD

    $76.00 AUD

    MagicLift Active Support Bra

    Rated 4.4 out of 5
    Based on 1382 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Gray Heather

    $92.00 AUD

    $92.00 AUD

    MagicLift Seamless Support T-Shirt Bra

    Rated 4.2 out of 5
    Based on 1324 reviews
    • Swatch for color Cafe
    • Swatch for color Taupe
    • Swatch for color Black
    • Swatch for color White

    $92.00 AUD

    $92.00 AUD

    MagicLift Minimizer Bra

    Rated 4.5 out of 5
    Based on 1382 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Blue

    $92.00 AUD

    $92.00 AUD

    MagicLift Moisture Control Bra

    Rated 4.5 out of 5
    Based on 1688 reviews
    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Pink Heather

    $92.00 AUD

    $92.00 AUD

    Shop Wire-Free
  • Shop Sport
  • MagicLift Original Support Bra

    Rated 4.4 out of 5
    Based on 2508 reviews
    • Swatch for color Blush
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Dark Teal
    • Swatch for color Soft Gray
    • Swatch for color Glacier
    • Swatch for color Blue
    • Swatch for color Burgundy

    $90.00 AUD

    $90.00 AUD

    Front-Closure WonderWire Bra

    Rated 4.6 out of 5
    Based on 3691 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    •  Floral Print swatch Swatch for color Floral Print
    •  Navy Print swatch Swatch for color Navy Print
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Dark Denim

    $95.00 AUD

    $95.00 AUD

    MagicLift Seamless Sports Bra

    Rated 4.2 out of 5
    Based on 1863 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Frosted Aqua
    • Swatch for color Black
    • Swatch for color Ruby Red
    • Swatch for color Charcoal Gray

    $92.00 AUD

    $92.00 AUD

    Front-Closure T-Back WonderWire Bra

    Rated 4.5 out of 5
    Based on 2294 reviews
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color White
    • Swatch for color Pink Blush
    • Swatch for color Soft Lilac
    • Swatch for color Blue

    $95.00 AUD

    $95.00 AUD

    No-Bounce Camisole Sports Bra

    Rated 4.6 out of 5
    Based on 1611 reviews
    • Swatch for color Cafe
    • Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray

    $76.00 AUD

    $76.00 AUD

    Shop All

Wire-Free or Underwires,
Your Search Ends Here.

Wire-Free or Underwires,
Your Search Ends Here.

Sport