Supporting All Curves Since 1921

Styles for every body in band sizes 30-58, cup sizes A-K.

Dedicated to Creating the Best Fitting Plus-Size Bras Since 1921

  • Curvy is Our Thing

    We've been perfecting plus-size bras for a hundred years, and through it all have always put curvy women first with ahead-of-the-curve innovations for the most support a bra can give.

  • Your Perfect Fit

    Not only are we in the business of creating the best fit, but also helping you find the right fit. We make bra shopping easy with a bra size calculator, helpful fit-finding resources and free exchanges.

  • Exclusive Technology

    Designing plus-size bras takes extra attention to detail — like wider padded straps, custom bounce control and original crisscross construction — to lift, shape and support with comfort and style.

The Support You Need,
The Comfort You Deserve

The Support You Need,
The Comfort You Deserve

Our bras

Our Story

Putting You at the Heart
of What We Do Every Day

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wire-free MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Sport