A lot happens when you're designing bras and shapewear for the full figure woman for almost 100 years. Here are some highlights.
Glamorise Foundations, Inc. was founded in New York City. Design, manufacturing and distribution conducted from Manhattan offices.
First sales brochure for chain stores was created and distributed.
First patents for a brassiere and corselet were granted. US patents 1,865,381 and 1,867,464.
First National print media campaign.
Moved corporate offices to its present location on Madison Avenue in New York City. Design, manufacturing and distribution continue from Manhattan location.
ADJUST-EZE girdle was featured in a print ad in LIFE magazine; Adjust-eze was a new revolutionary patented girdle design that allowed for an adjustable waistline.
First TV advertisements for Glamorise.
Sewing and Distribution Center moved from New York City to Williamsport, Pennsylvania.
US patent for famous MagicLift bra design was granted; the MagicLift collection is to this date the industry leader in soft cup (wire free) bras with the unique criss-cross design to uplift, define and support the bust.
Introduced the world's first sports specific bra — the Tennis Bra by Glamorise.
Entered UK and European markets.
First Wonderwire bra introduced, the bra with the invisible wire that never touches your body
Opened CAD/CAM design studio on Madison Avenue, New York City.
Expanded production to Honduras and Costa Rica
Built state-of-the-art distribution center in Williamsport, Pennsylvania
Expanded production to Mexico
Opened state-of-the-art computer-aided cutting facility in Williamsport, Pennsylvania
Introduced the Double Layer Custom Control Sport Bra with a patented design (patent #8523629). The revolutionary new design both encapsulates and compresses the bust.
Launch of e-commerce site www.glamorisesport.com, exclusively for our sport bra collection, available to customers in the US