Our History

A lot happens when you're designing bras and shapewear for the full figure woman for almost 100 years. Here are some highlights.

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1921

Glamorise Foundations, Inc. was founded in New York City. Design, manufacturing and distribution conducted from Manhattan offices.

1925

First sales brochure for chain stores was created and distributed.

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1932

First patents for a brassiere and corselet were granted. US patents 1,865,381 and 1,867,464.

1935

First National print media campaign.

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1950

Moved corporate offices to its present location on Madison Avenue in New York City. Design, manufacturing and distribution continue from Manhattan location.

1951

ADJUST-EZE girdle was featured in a print ad in LIFE magazine; Adjust-eze was a new revolutionary patented girdle design that allowed for an adjustable waistline.

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1955

First TV advertisements for Glamorise.

1965

Sewing and Distribution Center moved from New York City to Williamsport, Pennsylvania.

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1970

US patent for famous MagicLift bra design was granted; the MagicLift collection is to this date the industry leader in soft cup (wire free) bras with the unique criss-cross design to uplift, define and support the bust.

1975

Introduced the world's first sports specific bra — the Tennis Bra by Glamorise.

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1976

Entered UK and European markets.

1990

First Wonderwire bra introduced, the bra with the invisible wire that never touches your body

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1995

Opened CAD/CAM design studio on Madison Avenue, New York City.

1996

Launched www.glamorise.com

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2000

Expanded production to Honduras and Costa Rica

2002

Built state-of-the-art distribution center in Williamsport, Pennsylvania

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2009

Expanded production to Mexico

2010

Opened state-of-the-art computer-aided cutting facility in Williamsport, Pennsylvania

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2011

Introduced the Double Layer Custom Control Sport Bra with a patented design (patent #8523629). The revolutionary new design both encapsulates and compresses the bust.

2012

Launch of e-commerce site www.glamorisesport.com, exclusively for our sport bra collection, available to customers in the US

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