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Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer, and stay comfortable all day doesn’t happen overnight. We’ve been at it for a hundred years - right here from our New York City sewing studio.

From our wireless MagicLift^® to the Wonderwire^® redefining support — here's what you're loving (and wearing) most.

Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,163 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Floral Print
- Swatch for color Navy Print
- Swatch for color Cappuccino
- Swatch for color Blue Azure
- Swatch for color Centennial Leopard
- Swatch for color Dark Denim
- Swatch for color Cafe Print
$43.40 $62.00

$62.00
Front-Closure Cotton WonderWire Bra

4.7
Rated 4.7 out of 5 stars
484 Reviews
- Swatch for color Cafe
- Swatch for color Silver
- Swatch for color White
$43.40 $62.00

$62.00
Front-Closure Posture Back WonderWire Bra

4.2
Rated 4.2 out of 5 stars
607 Reviews
- Swatch for color Black
- Swatch for color Cafe
$43.40 $62.00

$62.00
Front-Closure T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
2,393 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Pink Blush
- Swatch for color Soft Lilac
- Swatch for color Blue
$43.40 $62.00

$62.00
Front-Closure Posture Back WonderWire Lace Bra

4.8
Rated 4.8 out of 5 stars
30 Reviews
- Swatch for color Black
- Swatch for color Cafe
$43.40 $62.00

$62.00
Front-Closure Stretch Lace WonderWire Bra

4.4
Rated 4.4 out of 5 stars
2,341 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Apricot
$39.00 $60.00

$60.00
Front-Closure Lacey T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
1,319 Reviews
- Swatch for color Cappuccino
- Swatch for color Black Plum
- Swatch for color Black
- Swatch for color Solid Black
$43.40 $62.00

$62.00
Front-Closure Smoothing WonderWire Bra

4.2
Rated 4.2 out of 5 stars
1,286 Reviews
- Swatch for color Cappuccino
- Swatch for color Black
- Swatch for color Berry
$43.40 $62.00

$62.00
Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,163 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Floral Print

Swatch for color Navy Print

Swatch for color Cappuccino

Swatch for color Blue Azure

Swatch for color Centennial Leopard

Swatch for color Dark Denim

Swatch for color Cafe Print

$43.40 $62.00

$62.00
Front-Closure Cotton WonderWire Bra

4.7
Rated 4.7 out of 5 stars
484 Reviews

Swatch for color Cafe

Swatch for color Silver

Swatch for color White

$43.40 $62.00

$62.00
Front-Closure Posture Back WonderWire Bra

4.2
Rated 4.2 out of 5 stars
607 Reviews

Swatch for color Black

Swatch for color Cafe

$43.40 $62.00

$62.00
Front-Closure T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
2,393 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Pink Blush

Swatch for color Soft Lilac

Swatch for color Blue

$43.40 $62.00

$62.00
Front-Closure Posture Back WonderWire Lace Bra

4.8
Rated 4.8 out of 5 stars
30 Reviews

Swatch for color Black

Swatch for color Cafe

$43.40 $62.00

$62.00
Front-Closure Stretch Lace WonderWire Bra

4.4
Rated 4.4 out of 5 stars
2,341 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Apricot

$39.00 $60.00

$60.00
Front-Closure Lacey T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
1,319 Reviews

Swatch for color Cappuccino

Swatch for color Black Plum

Swatch for color Black

Swatch for color Solid Black

$43.40 $62.00

$62.00
Front-Closure Smoothing WonderWire Bra

4.2
Rated 4.2 out of 5 stars
1,286 Reviews

Swatch for color Cappuccino

Swatch for color Black

Swatch for color Berry

$43.40 $62.00

$62.00
Shop Underwire
MagicLift Front-Closure Posture Back Bra

4.1
Rated 4.1 out of 5 stars
2,782 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Blue
$43.40 $62.00

$62.00
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
2,754 Reviews
- Swatch for color Blush
- Swatch for color Black
- Swatch for color White
- Swatch for color Dark Teal
- Swatch for color Soft Gray
- Swatch for color Glacier
- Swatch for color Blue
- Swatch for color Burgundy
- Swatch for color Folkstone Gray
$41.30 $59.00

$59.00
MagicLift Seamless Sports Bra

4.2
Rated 4.2 out of 5 stars
2,108 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Frosted Aqua
- Swatch for color Black
- Swatch for color Ruby Red
- Swatch for color Charcoal Gray
$42.00 $60.00

$60.00
No-Bounce Camisole Sports Bra

4.6
Rated 4.6 out of 5 stars
1,889 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Parfait Pink
- Swatch for color Soft Gray
$32.50 $50.00

$50.00
MagicLift Seamless Firm Support Bra

3.8
Rated 3.8 out of 5 stars
581 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
$43.40 $62.00

$62.00
MagicLift Active Support Bra

4.4
Rated 4.4 out of 5 stars
1,516 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Gray Heather
$42.00 $60.00

$60.00
MagicLift Seamless Support T-Shirt Bra

4.1
Rated 4.1 out of 5 stars
1,374 Reviews
- Swatch for color Cafe
- Swatch for color Taupe
- Swatch for color Black
- Swatch for color White
$42.00 $60.00

$60.00
MagicLift Minimizer Bra

4.5
Rated 4.5 out of 5 stars
1,820 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Blue
$39.00 $60.00

$60.00
MagicLift Front-Closure Posture Back Bra

4.1
Rated 4.1 out of 5 stars
2,782 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Blue

$43.40 $62.00

$62.00
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
2,754 Reviews

Swatch for color Blush

Swatch for color Black

Swatch for color White

Swatch for color Dark Teal

Swatch for color Soft Gray

Swatch for color Glacier

Swatch for color Blue

Swatch for color Burgundy

Swatch for color Folkstone Gray

$41.30 $59.00

$59.00
MagicLift Seamless Sports Bra

4.2
Rated 4.2 out of 5 stars
2,108 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Frosted Aqua

Swatch for color Black

Swatch for color Ruby Red

Swatch for color Charcoal Gray

$42.00 $60.00

$60.00
No-Bounce Camisole Sports Bra

4.6
Rated 4.6 out of 5 stars
1,889 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Parfait Pink

Swatch for color Soft Gray

$32.50 $50.00

$50.00
MagicLift Seamless Firm Support Bra

3.8
Rated 3.8 out of 5 stars
581 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

$43.40 $62.00

$62.00
MagicLift Active Support Bra

4.4
Rated 4.4 out of 5 stars
1,516 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Gray Heather

$42.00 $60.00

$60.00
MagicLift Seamless Support T-Shirt Bra

4.1
Rated 4.1 out of 5 stars
1,374 Reviews

Swatch for color Cafe

Swatch for color Taupe

Swatch for color Black

Swatch for color White

$42.00 $60.00

$60.00
MagicLift Minimizer Bra

4.5
Rated 4.5 out of 5 stars
1,820 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Blue

$39.00 $60.00

$60.00
Shop Wireless
Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,163 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Floral Print
- Swatch for color Navy Print
- Swatch for color Cappuccino
- Swatch for color Blue Azure
- Swatch for color Centennial Leopard
- Swatch for color Dark Denim
- Swatch for color Cafe Print
$43.40 $62.00

$62.00
Front-Closure Cotton WonderWire Bra

4.7
Rated 4.7 out of 5 stars
484 Reviews
- Swatch for color Cafe
- Swatch for color Silver
- Swatch for color White
$43.40 $62.00

$62.00
MagicLift Front-Closure Posture Back Bra

4.1
Rated 4.1 out of 5 stars
2,782 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Blue
$43.40 $62.00

$62.00
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
2,754 Reviews
- Swatch for color Blush
- Swatch for color Black
- Swatch for color White
- Swatch for color Dark Teal
- Swatch for color Soft Gray
- Swatch for color Glacier
- Swatch for color Blue
- Swatch for color Burgundy
- Swatch for color Folkstone Gray
$41.30 $59.00

$59.00
Front-Closure Posture Back WonderWire Lace Bra

4.8
Rated 4.8 out of 5 stars
30 Reviews
- Swatch for color Black
- Swatch for color Cafe
$43.40 $62.00

$62.00
MagicLift Seamless Sports Bra

4.2
Rated 4.2 out of 5 stars
2,108 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Frosted Aqua
- Swatch for color Black
- Swatch for color Ruby Red
- Swatch for color Charcoal Gray
$42.00 $60.00

$60.00
Front-Closure T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
2,393 Reviews
- Swatch for color Cafe
- Swatch for color Black
- Swatch for color White
- Swatch for color Pink Blush
- Swatch for color Soft Lilac
- Swatch for color Blue
$43.40 $62.00

$62.00
No-Bounce Camisole Sports Bra

4.6
Rated 4.6 out of 5 stars
1,889 Reviews
- Swatch for color Cafe
- Swatch for color White
- Swatch for color Black
- Swatch for color Parfait Pink
- Swatch for color Soft Gray
$32.50 $50.00

$50.00
Front-Closure WonderWire Bra

4.6
Rated 4.6 out of 5 stars
4,163 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Floral Print

Swatch for color Navy Print

Swatch for color Cappuccino

Swatch for color Blue Azure

Swatch for color Centennial Leopard

Swatch for color Dark Denim

Swatch for color Cafe Print

$43.40 $62.00

$62.00
Front-Closure Cotton WonderWire Bra

4.7
Rated 4.7 out of 5 stars
484 Reviews

Swatch for color Cafe

Swatch for color Silver

Swatch for color White

$43.40 $62.00

$62.00
MagicLift Front-Closure Posture Back Bra

4.1
Rated 4.1 out of 5 stars
2,782 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Blue

$43.40 $62.00

$62.00
MagicLift Original Support Bra

4.4
Rated 4.4 out of 5 stars
2,754 Reviews

Swatch for color Blush

Swatch for color Black

Swatch for color White

Swatch for color Dark Teal

Swatch for color Soft Gray

Swatch for color Glacier

Swatch for color Blue

Swatch for color Burgundy

Swatch for color Folkstone Gray

$41.30 $59.00

$59.00
Front-Closure Posture Back WonderWire Lace Bra

4.8
Rated 4.8 out of 5 stars
30 Reviews

Swatch for color Black

Swatch for color Cafe

$43.40 $62.00

$62.00
MagicLift Seamless Sports Bra

4.2
Rated 4.2 out of 5 stars
2,108 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Frosted Aqua

Swatch for color Black

Swatch for color Ruby Red

Swatch for color Charcoal Gray

$42.00 $60.00

$60.00
Front-Closure T-Back WonderWire Bra

4.5
Rated 4.5 out of 5 stars
2,393 Reviews

Swatch for color Cafe

Swatch for color Black

Swatch for color White

Swatch for color Pink Blush

Swatch for color Soft Lilac

Swatch for color Blue

$43.40 $62.00

$62.00
No-Bounce Camisole Sports Bra

4.6
Rated 4.6 out of 5 stars
1,889 Reviews

Swatch for color Cafe

Swatch for color White

Swatch for color Black

Swatch for color Parfait Pink

Swatch for color Soft Gray

$32.50 $50.00

$50.00
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